Unlike Finance or Human Resource, Marketing is a field that has always had to keep its pace with the changing environment. This is mostly because it is the front end of a business which means that there is quite a small margin of error and delay in the application of the latest trends can be costly.
Usually when we use the word, ‘content marketing’, we refer to online marketing, typically involving blogging and marketing on social media platforms. Needless to say, creating top quality content is one of the most demanding jobs that are being done out there in the market.
The term ‘user-generated content’ refers to the content that is generated by the end user of your product. This can be in many different forms including posts or created content, but the most common type of user generated content is the feedback you get from your users – be it anywhere online.
Content marketing is not about bulky texts anymore. People have become smarter and they know when you are throwing bulks of information at them without any strategy to it. In addition to that, the attention spans of people have gotten shorter over time. Ever wonder why ‘Vines’ have gotten so popular?
Social media has taken over the world and one of the platforms that had grown enormously since its birth is Instagram.
But just like on any other social media platform, marketing attempts on Instagram also need to be tailor-made; and what better way to do that than by learning the tips from someone who actually happens to be a pro at it? Following are some tips from Mark Aikman – GM Marketing at Mercedes and an expert on Instagram marketing.
TrackMaven have developed a ‘Social Media Inflation Index’, that takes into account the social media followings of almost 27,000 brands offering key insights into what sort of audience growth they’re experiencing and their relative growth of followers across each major social media platforms. The data highlights Instagram follower growth was for the most part the highest across 2015, as more marketers and PR professionals started to pay attention to the platform, with LinkedIn, Facebook and Twitter following behind.
According to a recent report from Deloitte, Millennials between the ages of 14 to 25 now spend a lot more time streaming video content online than watching live television.
The report was built on data conducted from 2,205 people in the USA in November 2015.
Researchers examined media consumption habits of 4 generations: Millennials (those born between 1983 and 2001); Generation X (those born between 1966 and 1982); Baby Boomers (those born between 1947 and 1965), and Matures (born prior to 1947).
If you ever wondered what is Apple’s Marketing Strategy, this is it with Steve Jobs Brilliant Marketing Strategy.
Apple Founder and Former CEO Steve Jobs shares his unique and different approach to marketing and how this was used to build an almost bankrupt company into one of the largest companies in the world.
Meetings can be quite a pain at times. They usually go longer than they’re actually supposed to with someone usually blabbing out of turn or even off topic. This in turns forces your mind to drift to tasks you could be checking off your to-do list instead of just sitting there, stuck with nowhere to go.
Are you interested in how to write captivating headlines that make articles and content go viral?
If your answer is yes, then the first step is to learn what words are the most effective at grabbing a reader’s attention.
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