Usually when we use the word, ‘content marketing’, we refer to online marketing, typically involving blogging and marketing on social media platforms. Needless to say, creating top quality content is one of the most demanding jobs that are being done out there in the market.

Let us go through some of the tips and techniques to make sure you become a pro at content marketing:

Make Content which is Flexible

There are so many social media platforms today, each with millions of active daily users on them. To stay ahead of the curve you need to create flexible content that works well not only for local (website) marketing but on social media as well.

So what is flexible content? Well, flexible content is a type of content which can be restructured according to the requirements of different social media platform. This allows you to make use of all the platforms available and adds to your prospects considerably.

A valuable piece of advice: Never use the same construction of content across all social media platforms. Know how these platforms work and reconstruct your content accordingly. For instance, you shouldn’t just copy an article you published on LinkedIn and paste it on Twitter – but you can always entice your audience to read your LinkedIn post with a powerful message in 144 characters or less!

Use the Tools to Your Writing Advantage

Content marketing is such a vast ground that in order to be the best at it you should make use of as many tools as possible. These tools are available all over the internet, such as:

  • Readability test tool – is your text readable?
  • Hemmingway app – makes your content look neat!
  • Google Trends – Post about a hot cake!
  • ZenPen – Don’t be fancy – just write!

Keep Updated

One of the things that make this type of marketing very demanding is that you cannot leave it to be. Your content should be fresh across all mediums and platforms so you are not outdone by your competitor – who might also be here, reading the exact blog as you!

Work in Advance

Content marketing is not something that you do at a moment’s notice. To conquer the world online, you always need to have a month’s content planned in advance. However there is one thing to remember here; you cannot stick to the script! Sometimes you would have to ditch your planned content in order to work on something that could sell better today than it may tomorrow. It all depends on the market – what are the highlights of the day/week? What is your competitor doing? What are the trends people are talking about?

Content marketing is something that you can plan in advance but don’t always stick to it; you always need to be up with the current happenings because at the end of the day, you want to please a prospect, and if you post content that is not relevant, there is a good chance that you might not hook the audience up!

P.S.: Here is the shortest possible advice for you: Be smart, and stay that way!