In the dynamic arena of marketing and PR, the AI Revolution in Marketing is not just a trendy phrase; it’s a pivotal shift. Imagine supercharging your marketing strategies with AI – it’s like strapping a jetpack to your campaign, ready to soar into uncharted territories. But beware, this journey is fraught with complexities and challenges […]
Saudi consumer trends are undergoing a remarkable transformation, reflecting a nation at the crossroads of tradition and modernity. This evolution is fueled by a youthful demographic, urban migration, and increasing longevity, painting a picture of a consumer market brimming with potential and diversity. In this exploration, we delve into the nuances of these changes, examining […]
In today’s rapidly evolving digital age, companies worldwide are continuously seeking new avenues to maintain a competitive edge, increase efficiency, and engage their audiences more effectively. One of the most revolutionary tools in their arsenal? Artificial Intelligence (AI). Especially in the realm of Public Relations (PR), the marriage of AI and PR is forming a […]
When you think influencers, names like Kim Kardashian might pop up. But here’s the curveball: smaller influencers are on the rise, and they’re wielding significant power. The 2010s saw the dawn of influencer marketing with celebrities leading the charge. However, the tide turned. Trust in these mega influencers dwindled. Enter the micro-influencers—those with 10,000 to […]
Welcome to the age of side hustling. These days, it’s more than just a means to follow a passion or learn new skills. It’s a necessity. With financial worries mounting, nearly half of Gen Z has taken up side gigs. A whopping 46% of Gen Zs have got themselves a full- or part-time gig on […]
Launching a startup is like embarking on an adrenaline-fueled adventure with a smorgasbord of thrilling opportunities and hair-raising challenges. You’re the maestro, orchestrating creative decisions and juggling the mundane tasks like naming your brainchild or selecting the ideal marketing tools. Fear not! The online small business community has your back, and they’ve shared their tips […]
T-Mobile is acquiring Mint Mobile, a budget cell service provider known for its ads featuring actor and part-owner Ryan Reynolds, in a $1.35 billion (AED 4.95 billion) cash-and-stock deal. T-Mobile plans to “supercharge” Mint with its resources and apply Mint’s successful marketing formula to other parts of T-Mobile. Reynolds joked about his mother’s last-minute bid […]
Ramadan is an important religious event observed by nearly 2 billion people worldwide. During this ninth month of the Islamic lunar calendar, participants engage in fasting, prayer, and reflection, culminating in the Eid feast. Meta recently released the results of its “Meta Ramadan Moment Study” conducted in partnership with YouGov among 18,000 adults in 12 […]
Customer referrals are a highly effective way to drive sales and marketing efforts, as they capitalize on the trust that consumers place in the opinions of those they know. Studies have shown that word-of-mouth recommendations and customer reviews are among the most reliable sources of information for buyers when making purchasing decisions. With this in […]
The role of a public relations (PR) team in the corporate world is crucial for ensuring the success and prosperity of a company. They help companies maintain their brand reputation and manage their messaging in real-time, especially during uncertain times. In 2023, PR teams should embrace these four trends to make the year a success: […]
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