Archive for the ‘Marketing & PR’ Category

For any business, producing a video commercial is a bold and expensive way to announce your presence/product/service to a wide audience. It only takes a few minutes of a cleverly executed spot that can explain what a business does and engage viewers in a way static advertisements cannot. YouTube videos can be produced and broadcast […]

If you are in marketing or PR or looking for marketing jobs in Dubai or PR jobs in Dubai, then make sure you are well-versed with following 3 cost-effective marketing tools.

Q1. Which two social media platforms should I be on? It depends on the type of business you run and your objectives for a campaign. If you are a B2B organization (selling to other businesses) then LinkedIn is a must. That combined with Facebook and/or Twitter and also a Google AdWords campaign. Companies in general […]

“If you haven’t asked the question, how will you know the answer?” That saying is a concise summation of the foundation behind conducting a survey to find out information about your customers. However, survey research is not as simple as asking questions: The correct questions must be asked of the right people. You must first […]

Marketing has come a long way since the first email was delivered. Advances like search engine marketing and social media have left businesses with an abundance of channels to leverage in order to reach their target demographic. Why then, in this era of real-time socially-driven marketing, do businesses continue to feature email as a staple […]

Google has taken a huge step in its efforts to make mobile-websites act like native applications on Android smartphones, by adding push notifications to its browser. One of the most considerable arguments for building an app instead of a website has been the ability to send push notifications to users. Google is now hoping to […]

Google announced today that it will now factor in how mobile-friendly a website is when ranking your search results on a smartphone. Pages that are optimized for small screens will be boosted in the result versus those designed strictly for the desktop. This boost however, will only apply to mobile searches. Google announced plans to […]