LinkedIn has been around for quite a while now but its acceptance rose reasonably within the past five to seven years. More and more people are opting for LinkedIn as a professional social media platform for their careers. This also happens to be exactly what LinkedIn set out to become.

Today, we see millions of people maintaining their professional portfolios on LinkedIn. And when it comes to writing, LinkedIn has the LinkedIn Pulse which is a hub of reading material on the website.

There are actually a lot of reasons why you should publish content on LinkedIn. Following are a few of them:

Promote your writing

It is not fun to continue your blog if there aren’t any eyes watching it. This happens quite often with people as not many go searching for random blogs. This is where LinkedIn comes in. In the early days of this professional social media platform, publishing your personal content wasn’t a hit practice. However, that is not the case anymore. Millions of users today post their content on their profiles every day.

The reason why this is a good thing is that your published post is all set to promote itself. Firstly, your connections get your post in their newsfeed. When they read your content and like or share it, it gets forwarded to the news feed of their connections which in turn creates a tree of connections of people receiving your published content. Moreover, your content can also get featured by LinkedIn attracting a lot of eyes. Getting featured here is more than a treat because your post goes on to be read by millions of LinkedIn users in an instant.

A reader friendly audience

LinkedIn offers you a very reader-friendly audience. A host to millions of professionals, the possibility of your content getting read increases by quite a big margin. This is because unlike other social media platforms, people who board LinkedIn usually tend to do it for any of the professional reasons that might be, which usually leads to a more professional vibe and practice; instead of posting pictures and watching vines, people read!

Professional vibe

One of the best things about publishing your content on LinkedIn is that it carries a very professional vibe to itself. According to a research, people who were most likely to act unprofessional around other social media platforms show lesser signs of such activities while on LinkedIn. With trolls and unprofessionalism out of your way, your published content here receives a pretty warm welcome; it attains a greater chance of being read than having been published on your personal blog or on other social media platforms.

LinkedIn happens to be one of the best choices to upload your content at. Now that anyone can publish content on this platform, a lot of users are seen to be publishing their writings here as compared to the preliminary days of the website.