When it comes down to the world of B2B, digital marketing is a different game. The proven methods used for consumer marketing does not really work for B2B marketing. When compared to consumer marketing, the traffic volume, inbound leads and downloads for most B2B companies are lesser.

Here are some digital marketing tactics and tips that can boost revenue for B2B Entrepreneurs.

Addressable Market

The success of any strategy for digital marketing rests solely on your ability to spot the right buyers, what they need and how to speak to them. You need to understand the when, why and the how. You have to connect with your prospective customers on the channels or platforms they frequent. Today, prospective buyers frequent social media platforms such as Facebook, Instagram, Snapchat, Twitter, LinkedIn, etc. You can also go as far as adding value by putting up educational contents.

The Multi-touchpoint Campaign

Simply put, digital marketing is a mix of science and art carried out through different efforts. You need to adopt data science, social media and content marketing as one cannot work successfully without the other.

Get the Website Right and Seen

You can start by setting up an SEO website. Design your website such that the contents will match what Google and your prospects are looking for. Your website should have a clean and clever look but at the same time, it should provide enough information. Your website should contain meaningful and interesting information. You can achieve this by including more videos and info graphics and less text.

Email Campaigns

If you ask anyone the brain behind having an effective B2B digital strategy, you will find that the secret is email campaigns. Yes, email campaigns. What you need to do is to identify the profiles of buyer with purchase probability by using machine learning and artificial intelligence. Avoid mass emailing as it leads to spammed messages. Instead, use a segmented approach. You can combine intent driven campaigns with email marketing strategy. With different interesting topics, construct tailored emails and send them out. The only challenge you can encounter is not having adequate data on buyer’s interest. You can solve this by developing data mining processes to help collect social data. To grow your prospects base through email marketing, you need to understand your buyers, their priorities and their interests.

Use social data for your marketing campaigns

There is a huge amount of behavioral data in social media platforms. To exploit intent data and behavior, you need to set up a program that will pick hash tags or keywords from the social media activity of your prospects. Also, you need set up a program that will monitor the social media activities of your prospects. Take Twitter for instance, you can identify prospective buyers from your tweets. On LinkedIn, you will identify prospective buyers from their companies, their job titles and the articles they like and share.

Invest in Videos, Social Media & Advertising

To make your campaigns more colourful and beautiful, you should include informational but short videos. You should promote your campaigns on Facebook, YouTube, Twitter and LinkedIn. The video clips you included will go a long way in promoting the awareness of customers. You can also feature the videos in blogs. Also, you can include the video links on your campaigns and email signatures. To drive more traffic to your blogs, social channels and website,  you can use paid exposure like Google Ads and LinkedIn Campaigns.  Believe me, you will get more prospect base when you integrate Google Ads and LinkedIn.

Meet your Industry movers and shakers and community

Believe me, each industry has shakers and movers who are great at creating leadership and educational content. Take for instance, your target audience fancies reading articles from publications such as Information Week, Venture Beat and Martech sites. What you don’t know is how to create this amazing content. But most of these industry shakers and movers shares tips and amazing content on a daily basis. What you need to do is to identify the industry based websites that you share audience with and also has authority. Now, on the website, write thought-provoking leadership articles, write about your products and include backlinks to your blog and website. The key thing you need to identify is the movers and shakers your target audience follows for information. You can track their Twitter and LinkedIn activities for more information. Make a collective offline or online approach to improve your growth. You may engage in regular interactions with your customer. Also, develop and maintain healthy and open relationships with your customers. Likewise, you can volunteer for community development services. This helps to enact credibility and also put you at the forefront of the press. What you should do is to put yourself out there and be recognized for your integrity and credibility.