When it comes down to the world of B2B, digital marketing is a different game. The proven methods used for consumer marketing does not really work for B2B marketing. When compared to consumer marketing, the traffic volume, inbound leads and downloads for most B2B companies are lesser.
Marketing is not about direct sales anymore. People have become more research oriented than they were a decade ago, which has unveiled a significantly broader field of marketing – that is online marketing.
But internet Marketing isn’t as simple as it was back in the day. Marketers now know that unlike the past, people research a product in depth before taking the decision to buy it; and this research is solely based upon online search engines, the leading among which is Google. So, to rank higher in Google’s ranks, certain algorithms and practices need to be followed. This is what Search Engine Marketing (SEM) is all about.
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