The Briefing

Actionable insights and strategic foresight on communications, data, and influence both in the MEA region & across the world. This is your essential intelligence, delivered for professionals who need to stay ahead.

How can companies use Artificial Intelligence to improve their PR efforts?

Micro-Influencers: The New Titans of Digital Marketing?

Gen Z’s Side Hustle Surge: Money Fears Rise

5 Top-Secret Tips to Successfully Launch a Startup

Ryan Reynold’s Mint Mobile to close deal worth up to AED 4.95 billion

Meta annual study reveals behavioral insights on UAE observers and shoppers during Ramadan

3 Ways to Increase Customer Referrals

4 PR Trends to Keep an Eye on for 2023

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Successful creations using virtual reality

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Why project management increases performance

The Key Role CX Will Play when Pivoting your Brand After COVID19

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The Key Role CX will play When Pivoting your Brand After COVID19

Giving your Communications a Much-Needed Dose of Empathy

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Boosting Revenue for B2B Start-ups Through Digital Marketing

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Here’s Why You Should Publish on LinkedIN

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Search Engine Marketing

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A Better Understanding of Consumer Psychology

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6 Stats to Show the Future of Marketing

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Content Marketing Tips that Work

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How User Generated content can benefit your online business