Welcome to the age of side hustling. These days, it’s more than just a means to follow a passion or learn new skills. It’s a necessity. With financial worries mounting, nearly half of Gen Z has taken up side gigs. A whopping 46% of Gen Zs have got themselves a full- or part-time gig on […]
The role of a public relations (PR) team in the corporate world is crucial for ensuring the success and prosperity of a company. They help companies maintain their brand reputation and manage their messaging in real-time, especially during uncertain times. In 2023, PR teams should embrace these four trends to make the year a success: […]
As companies look into recovering after the effects of the COVID19 pandemic, one of the critical areas that they cannot ignore is the customer experience. Perfecting their CX has not only been one of the quickest ways a company can set itself apart in the market but now more than ever brands need to understand […]
In an interview with business magnate, philanthropist and founder of Alibaba, Jack Ma emphatically states that women form the secret to Alibaba success. According to Ma, 47% of employees at Alibaba are women. He jokinly stated that it could even be at 51% because they acquired several companies with a strong women workforce. 33% of […]
If you ever wondered what is Apple’s Marketing Strategy, this is it with Steve Jobs Brilliant Marketing Strategy.
Apple Founder and Former CEO Steve Jobs shares his unique and different approach to marketing and how this was used to build an almost bankrupt company into one of the largest companies in the world.
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