As children, we always loved a good story. Told well, with a relatable character, stories have helped humans to create better connections since the dawn of time. So, it stands to reason that this same approach would work to engage your own target audience. Marketing and communications should never be about simply flogging your product […]
When it comes down to the world of B2B, digital marketing is a different game. The proven methods used for consumer marketing does not really work for B2B marketing. When compared to consumer marketing, the traffic volume, inbound leads and downloads for most B2B companies are lesser.
Is LinkedIn a platform to publish your content? It certainly is. Go through these reasons and you will definitely come on board!
Marketing is not about direct sales anymore. People have become more research oriented than they were a decade ago, which has unveiled a significantly broader field of marketing – that is online marketing.
But internet Marketing isn’t as simple as it was back in the day. Marketers now know that unlike the past, people research a product in depth before taking the decision to buy it; and this research is solely based upon online search engines, the leading among which is Google. So, to rank higher in Google’s ranks, certain algorithms and practices need to be followed. This is what Search Engine Marketing (SEM) is all about.
Consumer psychology might sound like a tricky medical term but in layman terms, there is hardly anyone who doesn’t know about it. It is nothing but the fact how consumers act when they face different situations. What they think about? How they think? Why they select a particular product? How they make their decision? What factors lead them to their final decision? All these questions come under the wide umbrella of consumer psychology.
Unlike Finance or Human Resource, Marketing is a field that has always had to keep its pace with the changing environment. This is mostly because it is the front end of a business which means that there is quite a small margin of error and delay in the application of the latest trends can be costly.
Usually when we use the word, ‘content marketing’, we refer to online marketing, typically involving blogging and marketing on social media platforms. Needless to say, creating top quality content is one of the most demanding jobs that are being done out there in the market.
The term ‘user-generated content’ refers to the content that is generated by the end user of your product. This can be in many different forms including posts or created content, but the most common type of user generated content is the feedback you get from your users – be it anywhere online.
Content marketing is not about bulky texts anymore. People have become smarter and they know when you are throwing bulks of information at them without any strategy to it. In addition to that, the attention spans of people have gotten shorter over time. Ever wonder why ‘Vines’ have gotten so popular?
Social media has taken over the world and one of the platforms that had grown enormously since its birth is Instagram.
But just like on any other social media platform, marketing attempts on Instagram also need to be tailor-made; and what better way to do that than by learning the tips from someone who actually happens to be a pro at it? Following are some tips from Mark Aikman – GM Marketing at Mercedes and an expert on Instagram marketing.
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