Quantifying and measuring the results of content marketing campaigns is always a challenge faced by marketing and PR agencies in Dubai and across the world. Below is an info-graphic developed by Curata, that illustrates how to measure the effectiveness of content marketing.
The info-graphic highlights the 29 metrics of how to measure the effectiveness of content marketing labeled by channel (blog, site, social media, assets & feeds) and grouped by the type of metric (consumption metrics, retention metrics, etc.)
Click on the image above to open and zoom in to view the 29 Essential Content Marketing Metrics.
FAQs
What is Content Marketing?
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Who uses Content Marketing?
P&G, Microsoft, Cisco Systems, and John Deere are just a few of the greatest organizations in the world that use Content Marketing.
How did Content Marketing Begin?