April 2016

View all on this date written articles further down below.
Market Narrative
Social media has taken over the world and one of the platforms that had grown enormously since its birth is Instagram. But just like on any other social media platform, marketing attempts on Instagram also need to be tailor-made; and what better way to do that than by learning the tips from someone who actually happens to be a pro at it? Following are some tips from Mark Aikman – GM Marketing at Mercedes and an expert on Instagram marketing.
19 Apr 2016

Instagram Tips From Mercedes

Social media has taken over the world and one of the platforms that had grown enormously since its birth is…
Market Narrative
TrackMaven have developed a ‘Social Media Inflation Index’, that takes into account the social media followings of almost 27,000 brands offering key insights into what sort of audience growth they’re experiencing and their relative growth of followers across each major social media platforms. The data highlights Instagram follower growth was for the most part the highest across 2015, as more marketers and PR professionals started to pay attention to the platform, with LinkedIn, Facebook and Twitter following behind.
17 Apr 2016

INFOGRAPHIC: Social Media Inflation Index 2016

TrackMaven have developed a ‘Social Media Inflation Index’, that takes into account the social media followings of almost 27,000 brands…
Behaviour & Choice
According to a recent report from Deloitte, Millennials between the ages of 14 to 25 now spend a lot more time streaming video content online than watching live television. The report was built on data conducted from 2,205 people in the USA in November 2015. Researchers examined media consumption habits of 4 generations: Millennials (those born between 1983 and 2001); Generation X (those born between 1966 and 1982); Baby Boomers (those born between 1947 and 1965), and Matures (born prior to 1947).
15 Apr 2016

How Media Consumption Habits are Changing

According to a recent report from Deloitte, Millennials between the ages of 14 to 25 now spend a lot more…

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