As companies look into recovering after the effects of the COVID19 pandemic, one of the critical areas that they cannot ignore is the customer experience. Perfecting their CX has not only been one of the quickest ways a company can set itself apart in the market but now more than ever brands need to understand […]
As children, we always loved a good story. Told well, with a relatable character, stories have helped humans to create better connections since the dawn of time. So, it stands to reason that this same approach would work to engage your own target audience. Marketing and communications should never be about simply flogging your product […]
When it comes down to the world of B2B, digital marketing is a different game. The proven methods used for consumer marketing does not really work for B2B marketing. When compared to consumer marketing, the traffic volume, inbound leads and downloads for most B2B companies are lesser.
Consumer psychology might sound like a tricky medical term but in layman terms, there is hardly anyone who doesn’t know about it. It is nothing but the fact how consumers act when they face different situations. What they think about? How they think? Why they select a particular product? How they make their decision? What factors lead them to their final decision? All these questions come under the wide umbrella of consumer psychology.
Unlike Finance or Human Resource, Marketing is a field that has always had to keep its pace with the changing environment. This is mostly because it is the front end of a business which means that there is quite a small margin of error and delay in the application of the latest trends can be costly.
The term ‘user-generated content’ refers to the content that is generated by the end user of your product. This can be in many different forms including posts or created content, but the most common type of user generated content is the feedback you get from your users – be it anywhere online.
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