As a forward-thinking professional in the GCC’s dynamic marketing and public relations landscape, you are constantly challenged to demonstrate tangible value. How does a campaign translate to the bottom line? How does brand awareness impact market share? In this high-stakes environment, Public Relations, when executed with strategic precision, is not a cost center—it is a […]
As a marketing or public relations professional in the bustling economic landscape of the GCC, you understand that stories are the fundamental currency of our trade. We craft narratives, build brands, and drive engagement. But beyond the metrics and campaign reports, have you ever stopped to consider the real-world, human impact of our work? Public […]
The primary benefit of Public Relations to society is its ability to foster communication, build understanding, and encourage positive action on a large scale. While often associated with business, the principles of PR are a powerful force for social good. PR helps society by giving a voice to important causes, disseminating critical public health information, […]
Public Relations is important because it is the strategic discipline responsible for building, protecting, and managing a brand’s most valuable asset: its reputation. In the competitive and content-saturated markets of the UAE and Saudi Arabia, a strong reputation is what separates a market leader from the noise. While advertising can buy temporary visibility, PR earns […]
Public Relations helps people by acting as a bridge between those with a story to tell and the audience that needs to hear it, creating connections that drive positive action. For marketing and PR professionals in the GCC, this means moving beyond brand promotion to create campaigns that have a tangible, human impact. It’s about […]
Unlikely Brand Collaborations Are Taking Over in 2024 Unlikely brand collaborations have and are popping up everywhere in 2024, and they’re making us scratch our heads. From Lipton Ice Tea dropping a creamy yellow hat with Cruel Pancake, to McDonald’s going completely off-script with Hamburglar-themed Crocs, these partnerships are as wild as they are eye-catching. […]
The Back to School (B2S) season offers brands across the MENA region a unique 13-week window to engage with consumers and capitalize on shifting priorities during this period. Sila’s comprehensive analysis of social media trends highlights critical opportunities for businesses to optimize their marketing strategies. Below are the key insights from the report, broken down […]
The new Coca-Cola Zero Sugar Oreo collaboration is really turning the snack world on its head. This limited-edition partnership is more than just a new flavor; it’s a bold statement on how two iconic brands can come together and create something that’s not only unexpected but downright revolutionary. The Coca-Cola Zero Sugar Oreo is the […]
Employee Generated Content: Your Brand’s Unexpected Superhero Employee generated content (EGC) is like that unassuming intern who turns out to be a tech wizard capable of rescuing your entire digital empire. It’s the dark horse of marketing strategies, turning your average employees into brand-building gladiators. Here’s the lowdown on why unleashing this beast is akin […]
Using Nostalgia Perfectly: How WrestleMania 40 Schooled Marketers Fancy learning about using nostalgia perfectly? Well, pull up a chair, because I’m about to take you back to a time before your smartphone was considered a vintage collectible. WrestleMania 40 wasn’t just a wrestling event; it was a nostalgia-packed extravaganza that could teach even the savviest […]
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