Fun Facts

As the Head of Publicity & Influence at C2 Comms in Dubai, UAE, I live and breathe communications every day. Here are a few numbers that tell a deeper story about my experience and approach

18

Years of Experience in Marketing & Communications

100

Clients Advised that are Local, Regional & International

30

Awards for PR & Integrated Marketing Campaigns

153

Billion Dollar Projected PR Market by 2030​

In the digital age, your reputation is your most valuable and vulnerable asset. A single negative review, a misleading news article, or a coordinated social media attack can erode decades of trust in a matter of hours. Reactive clean-up is no longer enough; modern reputation management is about building a proactive, digital fortress that protects your brand 24/7.
 
As specialists in online reputation management in Dubai, we combine proactive brand building with rapid-response defense. We work to ensure that when your customers, partners, and stakeholders search for you online, they find a strong, positive, and accurate reflection of your brand.
 

Reputation Management Framework

Our framework is built on a continuous cycle of monitoring, building, and protecting your digital presence.
 

Digital Footprint Audit & Monitoring

We begin with a comprehensive audit of your current digital footprint, identifying all existing assets and vulnerabilities across search results, review sites, and social media. We then implement 24/7 monitoring using advanced AI-powered tools to track brand mentions, sentiment, and emerging threats in real-time, ensuring we are always the first to know.
 

Proactive Reputation Building & SEO Fortification

We build a powerful defense by creating and promoting a network of positive, authoritative content that you own and control. By optimizing your website, executive profiles, and other digital assets, we use strategic SEO to dominate the first page of search results, pushing down negative or irrelevant content and creating a formidable digital fortress.
 

Review Management & Negative Content Suppression

We implement a systematic program to encourage positive reviews from satisfied customers, building a strong base of social proof on key platforms. When negative content does appear, we deploy a range of advanced strategies – from direct engagement and content removal requests to strategic content campaigns – to suppress its visibility and mitigate its impact.
 

What We Achieve Together

  • A Positive First Impression: We ensure that your online presence accurately reflects the quality and integrity of your brand.
  • Increased Trust & Credibility: We build a strong foundation of positive reviews and authoritative content that fosters trust with your audience.
  • Resilience Against Attacks: We create a digital fortress that is resilient to future negative content and reputational threats.
 
 

Frequently Asked Questions (FAQ)

 
Q1: Can you guarantee the removal of a negative review or article?
While we cannot guarantee removal (as this is often at the discretion of the platform), we have a high success rate in mitigating the impact of negative content. Our primary strategy is to suppress negative results by promoting positive, authoritative content, effectively making the negative content invisible. We also pursue removal where policies have been violated.
 
Q2: How long does it take to see results from reputation management?
Initial improvements, such as a surge in positive reviews, can be seen within the first 30-60 days. Pushing down stubborn negative search results can take longer, typically 3-6 months, as it involves a sustained SEO and content effort. The goal is long-term resilience, not just a quick fix.
 
Q3: Is reputation management a one-time project or an ongoing service?
While we can engage on a project basis to address a specific issue, we strongly recommend an ongoing retainer. Your reputation is not static; it requires continuous monitoring, proactive content creation, and a state of constant readiness to be truly secure. An ongoing program is the only way to build and maintain a true digital fortress.