Gen Z Lifestyle Shifts are revolutionizing the Public Relations landscape, signaling a need for adaptive and nuanced strategies. As we delve into the ‘DCDX 3rd Annual Gen Z Screen Time Report 2023‘, it becomes evident that their digital behaviors are not just evolving but are also varied based on factors like age and entry into […]
In the dynamic arena of marketing and PR, the AI Revolution in Marketing is not just a trendy phrase; it’s a pivotal shift. Imagine supercharging your marketing strategies with AI – it’s like strapping a jetpack to your campaign, ready to soar into uncharted territories. But beware, this journey is fraught with complexities and challenges […]
Saudi consumer trends are undergoing a remarkable transformation, reflecting a nation at the crossroads of tradition and modernity. This evolution is fueled by a youthful demographic, urban migration, and increasing longevity, painting a picture of a consumer market brimming with potential and diversity. In this exploration, we delve into the nuances of these changes, examining […]
When you think influencers, names like Kim Kardashian might pop up. But here’s the curveball: smaller influencers are on the rise, and they’re wielding significant power. The 2010s saw the dawn of influencer marketing with celebrities leading the charge. However, the tide turned. Trust in these mega influencers dwindled. Enter the micro-influencers—those with 10,000 to […]
Welcome to the age of side hustling. These days, it’s more than just a means to follow a passion or learn new skills. It’s a necessity. With financial worries mounting, nearly half of Gen Z has taken up side gigs. A whopping 46% of Gen Zs have got themselves a full- or part-time gig on […]
Launching a startup is like embarking on an adrenaline-fueled adventure with a smorgasbord of thrilling opportunities and hair-raising challenges. You’re the maestro, orchestrating creative decisions and juggling the mundane tasks like naming your brainchild or selecting the ideal marketing tools. Fear not! The online small business community has your back, and they’ve shared their tips […]
T-Mobile is acquiring Mint Mobile, a budget cell service provider known for its ads featuring actor and part-owner Ryan Reynolds, in a $1.35 billion (AED 4.95 billion) cash-and-stock deal. T-Mobile plans to “supercharge” Mint with its resources and apply Mint’s successful marketing formula to other parts of T-Mobile. Reynolds joked about his mother’s last-minute bid […]
Ramadan is an important religious event observed by nearly 2 billion people worldwide. During this ninth month of the Islamic lunar calendar, participants engage in fasting, prayer, and reflection, culminating in the Eid feast. Meta recently released the results of its “Meta Ramadan Moment Study” conducted in partnership with YouGov among 18,000 adults in 12 […]
Customer referrals are a highly effective way to drive sales and marketing efforts, as they capitalize on the trust that consumers place in the opinions of those they know. Studies have shown that word-of-mouth recommendations and customer reviews are among the most reliable sources of information for buyers when making purchasing decisions. With this in […]
As companies look into recovering after the effects of the COVID19 pandemic, one of the critical areas that they cannot ignore is the customer experience. Perfecting their CX has not only been one of the quickest ways a company can set itself apart in the market but now more than ever brands need to understand […]
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