The Back to School (B2S) season offers brands across the MENA region a unique 13-week window to engage with consumers and capitalize on shifting priorities during this period. Sila’s comprehensive analysis of social media trends highlights critical opportunities for businesses to optimize their marketing strategies. Below are the key insights from the report, broken down […]
Organizations using AI in Marketing and PR: Spearheading Transformative Communication Strategies Organizations using AI in marketing and public relations are revolutionizing their approaches across the UAE and Saudi Arabia. This transformative wave goes beyond simple tech upgrades—it reshapes strategic communication, audience engagement, and brand management. Let’s explore how AI is becoming an essential tool in […]
Gender-Specific PR Strategies: Customizing for Gen Z’s Digital Landscape In the ever-evolving digital landscape, understanding Gen Z’s unique online behaviors is crucial for crafting effective Public Relations strategies. With a keen eye on gender-specific trends, this exploration delves into the distinct ways male and female Gen Z’ers interact with their digital worlds. From the impressive […]
Gen Z’s Screen Time: A Stratospheric Surge Gen Z, they’re breaking records! With an average daily screen time of 7 hours and 7 minutes, they’re up by a hefty 6.5% from last year. And weekly? They’re clocking in a mind-blowing 49 hours. That’s nearly 9% more than in 2022. This isn’t just a small bump; […]
Gen Z Lifestyle Shifts are revolutionizing the Public Relations landscape, signaling a need for adaptive and nuanced strategies. As we delve into the ‘DCDX 3rd Annual Gen Z Screen Time Report 2023‘, it becomes evident that their digital behaviors are not just evolving but are also varied based on factors like age and entry into […]
In the dynamic arena of marketing and PR, the AI Revolution in Marketing is not just a trendy phrase; it’s a pivotal shift. Imagine supercharging your marketing strategies with AI – it’s like strapping a jetpack to your campaign, ready to soar into uncharted territories. But beware, this journey is fraught with complexities and challenges […]
In today’s rapidly evolving digital age, companies worldwide are continuously seeking new avenues to maintain a competitive edge, increase efficiency, and engage their audiences more effectively. One of the most revolutionary tools in their arsenal? Artificial Intelligence (AI). Especially in the realm of Public Relations (PR), the marriage of AI and PR is forming a […]
Launching a startup is like embarking on an adrenaline-fueled adventure with a smorgasbord of thrilling opportunities and hair-raising challenges. You’re the maestro, orchestrating creative decisions and juggling the mundane tasks like naming your brainchild or selecting the ideal marketing tools. Fear not! The online small business community has your back, and they’ve shared their tips […]
Ramadan is an important religious event observed by nearly 2 billion people worldwide. During this ninth month of the Islamic lunar calendar, participants engage in fasting, prayer, and reflection, culminating in the Eid feast. Meta recently released the results of its “Meta Ramadan Moment Study” conducted in partnership with YouGov among 18,000 adults in 12 […]
Customer referrals are a highly effective way to drive sales and marketing efforts, as they capitalize on the trust that consumers place in the opinions of those they know. Studies have shown that word-of-mouth recommendations and customer reviews are among the most reliable sources of information for buyers when making purchasing decisions. With this in […]
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