Trust & Reputation 25 Nov 2025 What is the fundamental way PR helps people? Public Relations helps people by acting as a bridge between those with a story to tell and the audience that… Joshua Mathias
Market Narrative Saudi Arabia flag on the pushpin and red threads on the wooden map. Travel or logistic routes. Influence in geopolitics and world economy. 09 Sep 2025 Beyond the Headlines: Unpacking Saudi Arabia’s Economic Transformation While the headline numbers of Saudi Arabia's GDP growth are impressive, a deeper dive into the data from H2 2024… Joshua Mathias
Market Narrative 16 Oct 2024 Etihad Rail Unveils 57-Minute High-Speed Train Etihad Rail’s New Speedy Route Will Change Travel in the UAE Etihad Rail is about to transform how we travel… Joshua Mathias
Market Narrative 28 Sep 2024 Unlikely Brand Collaborations For The Win Unlikely Brand Collaborations Are Taking Over in 2024 Unlikely brand collaborations have and are popping up everywhere in 2024, and… Joshua Mathias
Market Narrative 22 Sep 2024 Men Leaving the Workforce is a Serious Concern Men Leaving the Workforce: What’s Really Going On? Men leaving the workforce is not a new phenomenon, but it’s getting… Joshua Mathias
Behaviour & Choice 09 Sep 2024 Is My Phone Listening to Me – The Truth Behind the Ads Is My Phone Listening to Me? The Truth Behind the Ads The thought of "Is my phone listening to me"… Joshua Mathias
Market Narrative 05 Sep 2024 Back to School 2024: Key Insights and Trends Shaping Brand Strategy in MENA The Back to School (B2S) season offers brands across the MENA region a unique 13-week window to engage with consumers… Joshua Mathias
Market Narrative 04 Sep 2024 Stunned by Volkswagen Closing German Plants After 87 Years The End of an Era: Volkswagen Closing German Plants Volkswagen closing German plants isn’t just a headline—it’s a monumental shift.… Joshua Mathias
Market Narrative 03 Sep 2024 How Coca-Cola Zero Sugar Oreo Brilliantly Redefines Brand Collaborations The new Coca-Cola Zero Sugar Oreo collaboration is really turning the snack world on its head. This limited-edition partnership is… Joshua Mathias
Market Narrative 11 Apr 2024 Employee Generated Content Boosts Brand Engagement Employee Generated Content: Your Brand’s Unexpected Superhero Employee generated content (EGC) is like that unassuming intern who turns out to… Joshua Mathias
