Field Notes 02 Jan 2026 UAE Plastic Ban Ushers Corporate Sustainability Era Based on reporting from The National A major change has just taken effect in the UAE. As of the new… Joshua Mathias
AI with Judgement 02 Jan 2026 The Hidden Dangers of AI Companions for Children Based on reporting from The National A recent opinion piece from a health professional, Dr. Hanan Al Shaikh, brought up… Joshua Mathias
Field Notes 31 Dec 2025 New Law Elevates Standards For UAE Higher Education A Strategic Framework For UAE Higher Education The United Arab Emirates has enacted a landmark federal law to govern UAE… Joshua Mathias
Field Notes 29 Dec 2025 The Million Job Question How a Modern UAE Talent Acquisition Strategy Can Help You Win the War for Talent By 2030, the UAE is projected to add over one million new jobs to its economy 1. This isn’t just… Joshua Mathias
Field Notes 29 Dec 2025 Unlocking Opportunity What the $430 Billion Middle East Food Market Growth Means for You It’s not every day that you see a market jump by nearly 9% in a single year, but that’s exactly… Joshua Mathias
Trust & Reputation The Strategic Value of PR in the GCC's Competitive Market 30 Nov 2025 The Strategic Value of PR in the GCC’s Competitive Market As a forward-thinking professional in the GCC’s dynamic marketing and public relations landscape, you are constantly challenged to demonstrate tangible… Joshua Mathias No Comments
Trust & Reputation The Modern Role of Public Relations in the GCC 30 Nov 2025 The Modern Role of Public Relations in the GCC As a marketing or public relations professional in the bustling economic landscape of the GCC, you understand that stories are… Joshua Mathias No Comments
Trust & Reputation 30 Nov 2025 How does PR Provide Strategic Value to a Business Public Relations helps a business by building its most valuable asset: a reputation of trust and credibility. In the competitive… Joshua Mathias No Comments
Trust & Reputation 30 Nov 2025 What is the societal benefit of Public Relations? The primary benefit of Public Relations to society is its ability to foster communication, build understanding, and encourage positive action… Joshua Mathias No Comments
Trust & Reputation 30 Nov 2025 Why is PR a strategic necessity for modern brands? Public Relations is important because it is the strategic discipline responsible for building, protecting, and managing a brand’s most valuable… Joshua Mathias