Field Notes 29 Jun 2026 Nothing Headphone a Review Do You Actually Buy Sound Or Do You Just Buy Brands? Let us think about how you buy audio gear.… Joshua Mathias
Field Notes 29 Jun 2026 Nothing Phone 4a Pro Review Are We Buying Phones Or Buying Status? Let us talk about the psychology behind buying a new smartphone. It is… Joshua Mathias
Behaviour & Choice 14 Jun 2026 Why Brands Are Hiding Golden Tickets Inside Everyday Products In the US, there's a golden ticket hidden somewhere in a Five Below store near someone. There might be one… Joshua Mathias
Trust & Reputation 13 Jun 2026 PR and Communications Professionals Now Running Companies If you asked someone ten years ago what a public relations professional did, the answer was usually the same. They… Joshua Mathias
Systems & Advantage Why Omnichannel Marketing Fails Without Content Infrastructure 28 May 2026 Why Omnichannel Marketing Fails Without Content Infrastructure Most marketing teams want customers to move from website to app, email, store, search, and social without feeling a break.… Joshua Mathias
Behaviour & Choice 26 May 2026 The Most Powerful Social App May Be the One Gen Z Sees as Useful Why does this story matter? We often talk about social media as one big thing. Gen Z sees it in… Joshua Mathias
Market Narrative 12 May 2026 Zeekr Just Made Luxury SUVs Harder to Explain The Zeekr 9X is not interesting because it is another large, expensive SUV. It is interesting because it makes the… Joshua Mathias
Trust & Reputation 10 May 2026 Miami Cops Say The Rip Made Them Look Dirty Ben Affleck and Matt Damon’s production company, Artists Equity, has been sued over the Netflix film The Rip. WSVN reports… Joshua Mathias
Trust & Reputation 10 May 2026 Dua Lipa says Samsung Used Her Face Dua Lipa has sued Samsung for $15 million. She says the company used her image on TV packaging without her… Joshua Mathias
Market Narrative 10 May 2026 The Internet Wants To Buy Spirit Airlines Spirit Airlines was the airline many people mocked. Then it shut down. Suddenly, the jokes changed. A TikTok creator named… Joshua Mathias
