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Social media has taken over the world and one of the platforms that had grown enormously since its birth is Instagram.

But just like on any other social media platform, marketing attempts on Instagram also need to be tailor-made; and what better way to do that than by learning the tips from someone who actually happens to be a pro at it? Following are some tips from Mark Aikman – GM Marketing at Mercedes and an expert on Instagram marketing.

TrackMaven have developed a ‘Social Media Inflation Index’, that takes into account the social media followings of almost 27,000 brands offering key insights into what sort of audience growth they’re experiencing and their relative growth of followers across each major social media platforms. The data highlights Instagram follower growth was for the most part the highest across 2015, as more marketers and PR professionals started to pay attention to the platform, with LinkedIn, Facebook and Twitter following behind.

According to a recent report from Deloitte, Millennials between the ages of 14 to 25 now spend a lot more time streaming video content online than watching live television.

The report was built on data conducted from 2,205 people in the USA in November 2015.

Researchers examined media consumption habits of 4 generations: Millennials (those born between 1983 and 2001); Generation X (those born between 1966 and 1982); Baby Boomers (those born between 1947 and 1965), and Matures (born prior to 1947).

Meetings can be quite a pain at times. They usually go longer than they’re actually supposed to with someone usually blabbing out of turn or even off topic. This in turns forces your mind to drift to tasks you could be checking off your to-do list instead of just sitting there, stuck with nowhere to go.

Are you interested in how to write captivating headlines that make articles and content go viral?
If your answer is yes, then the first step is to learn what words are the most effective at grabbing a reader’s attention.

The 7 Ways to Write Headlines is perfect to help you understand the elements of creating a great headline by professionals in a Dubai PR Agency

Quantifying the results of content marketing campaigns is always a challenge faced by marketing and PR agencies in Dubai and across the world. Below is an info-graphic developed by

Social media is rapidly becoming a key component to any successful marketing campaign. In recent years, an increasing number of marketing and PR agencies are weaving social media strategies into the fabric of traditional marketing and PR strategies.

For any business, producing a video commercial is a bold and expensive way to announce your presence/product/service to a wide audience. It only takes a few minutes of a cleverly executed spot that can explain what a business does and engage viewers in a way static advertisements cannot. YouTube videos can be produced and broadcast […]