Marketing & PR

According to a recent report from Deloitte, Millennials between the ages of 14 to 25 now spend a lot more time streaming video content online than watching live television.

The report was built on data conducted from 2,205 people in the USA in November 2015.

Researchers examined media consumption habits of 4 generations: Millennials (those born between 1983 and 2001); Generation X (those born between 1966 and 1982); Baby Boomers (those born between 1947 and 1965), and Matures (born prior to 1947).

Meetings can be quite a pain at times. They usually go longer than they’re actually supposed to with someone usually blabbing out of turn or even off topic. This in turns forces your mind to drift to tasks you could be checking off your to-do list instead of just sitting there, stuck with nowhere to go.

Are you interested in how to write captivating headlines that make articles and content go viral?
If your answer is yes, then the first step is to learn what words are the most effective at grabbing a reader’s attention.

The 7 Ways to Write Headlines is perfect to help you understand the elements of creating a great headline by professionals in a Dubai PR Agency

Quantifying the results of content marketing campaigns is always a challenge faced by marketing and PR agencies in Dubai and across the world. Below is an info-graphic developed by

Social media is rapidly becoming a key component to any successful marketing campaign. In recent years, an increasing number of marketing and PR agencies are weaving social media strategies into the fabric of traditional marketing and PR strategies.

For any business, producing a video commercial is a bold and expensive way to announce your presence/product/service to a wide audience. It only takes a few minutes of a cleverly executed spot that can explain what a business does and engage viewers in a way static advertisements cannot. YouTube videos can be produced and broadcast […]

If you are in marketing or PR or looking for marketing jobs in Dubai or PR jobs in Dubai, then make sure you are well-versed with following 3 cost-effective marketing tools.

Q1. Which two social media platforms should I be on? It depends on the type of business you run and your objectives for a campaign. If you are a B2B organization (selling to other businesses) then LinkedIn is a must. That combined with Facebook and/or Twitter and also a Google AdWords campaign. Companies in general […]