Unlikely Brand Collaborations Are Taking Over in 2024 Unlikely brand collaborations have and are popping up everywhere in 2024, and they’re making us scratch our heads. From Lipton Ice Tea dropping a creamy yellow hat with Cruel Pancake, to McDonald’s going completely off-script with Hamburglar-themed Crocs, these partnerships are as wild as they are eye-catching. […]
The Back to School (B2S) season offers brands across the MENA region a unique 13-week window to engage with consumers and capitalize on shifting priorities during this period. Sila’s comprehensive analysis of social media trends highlights critical opportunities for businesses to optimize their marketing strategies. Below are the key insights from the report, broken down […]
The new Coca-Cola Zero Sugar Oreo collaboration is really turning the snack world on its head. This limited-edition partnership is more than just a new flavor; it’s a bold statement on how two iconic brands can come together and create something that’s not only unexpected but downright revolutionary. The Coca-Cola Zero Sugar Oreo is the […]
Employee Generated Content: Your Brand’s Unexpected Superhero Employee generated content (EGC) is like that unassuming intern who turns out to be a tech wizard capable of rescuing your entire digital empire. It’s the dark horse of marketing strategies, turning your average employees into brand-building gladiators. Here’s the lowdown on why unleashing this beast is akin […]
Using Nostalgia Perfectly: How WrestleMania 40 Schooled Marketers Fancy learning about using nostalgia perfectly? Well, pull up a chair, because I’m about to take you back to a time before your smartphone was considered a vintage collectible. WrestleMania 40 wasn’t just a wrestling event; it was a nostalgia-packed extravaganza that could teach even the savviest […]
Organizations using AI in Marketing and PR: Spearheading Transformative Communication Strategies Organizations using AI in marketing and public relations are revolutionizing their approaches across the UAE and Saudi Arabia. This transformative wave goes beyond simple tech upgrades—it reshapes strategic communication, audience engagement, and brand management. Let’s explore how AI is becoming an essential tool in […]
Why Marketers Fail at Personalization The pursuit of effective personalization is a major endeavor for marketers worldwide, particularly in the GCC—a region characterized by rapid digital growth and high consumer expectations. Despite the clear advantages of personalization, such as improved customer engagement and increased revenue, many marketers find themselves struggling to implement these strategies effectively. […]
Social Media has turned the retail battlefield into a cooperative playground. Gone are the days when online and offline teams dueled like gladiators for sales supremacy. Now, it’s about joining forces, like a band of superheroes, each with their superpower aimed at vanquishing the arch-nemesis: customer indifference. Imagine a world where brick-and-mortar stores and e-commerce […]
Gender-Specific PR Strategies: Customizing for Gen Z’s Digital Landscape In the ever-evolving digital landscape, understanding Gen Z’s unique online behaviors is crucial for crafting effective Public Relations strategies. With a keen eye on gender-specific trends, this exploration delves into the distinct ways male and female Gen Z’ers interact with their digital worlds. From the impressive […]
Gen Z’s Screen Time: A Stratospheric Surge Gen Z, they’re breaking records! With an average daily screen time of 7 hours and 7 minutes, they’re up by a hefty 6.5% from last year. And weekly? They’re clocking in a mind-blowing 49 hours. That’s nearly 9% more than in 2022. This isn’t just a small bump; […]
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