Here are some digital marketing tactics and tips that can boost revenue for B2B Entrepreneurs.

Addressable Market

The success of any strategy for digital marketing rests solely on your ability to spot the right buyers, what they need and how to speak to them. You need to understand the when, why and the how. You have to connect with your prospective customers on the channels or platforms they frequent. Today, prospective buyers frequent social media platforms such as Facebook, Instagram, Snapchat, Twitter, LinkedIn, etc. You can also go as far as adding value by putting up educational contents.

The Multi-touchpoint Campaign

Simply put, digital marketing is a mix of science and art carried out through different efforts. You need to adopt data science, social media and content marketing as one cannot work successfully without the other.

Get the Website Right and Seen

You can start by setting up an SEO website. Design your website such that the contents will match what Google and your prospects are looking for. Your website should have a clean and clever look but at the same time, it should provide enough information. Your website should contain meaningful and interesting information. You can achieve this by including more videos and info graphics and less text.

Email Campaigns

If you ask anyone the brain behind having an effective B2B digital strategy, you will find that the secret is email campaigns. Yes, email campaigns. What you need to do is to identify the profiles of buyer with purchase probability by using machine learning and artificial intelligence. Avoid mass emailing as it leads to spammed messages. Instead, use a segmented approach. You can combine intent driven campaigns with email marketing strategy. With different interesting topics, construct tailored emails and send them out. The only challenge you can encounter is not having adequate data on buyer’s interest. You can solve this by developing data mining processes to help collect social data. To grow your prospects base through email marketing, you need to understand your buyers, their priorities and their interests.

Use social data for your marketing campaigns

There is a huge amount of behavioral data in social media platforms. To exploit intent data and behavior, you need to set up a program that will pick hash tags or keywords from the social media activity of your prospects. Also, you need set up a program that will monitor the social media activities of your prospects. Take Twitter for instance, you can identify prospective buyers from your tweets. On LinkedIn, you will identify prospective buyers from their companies, their job titles and the articles they like and share.

Invest in Videos, Social Media & Advertising

To make your campaigns more colourful and beautiful, you should include informational but short videos. You should promote your campaigns on Facebook, YouTube, Twitter and LinkedIn. The video clips you included will go a long way in promoting the awareness of customers. You can also feature the videos in blogs. Also, you can include the video links on your campaigns and email signatures. To drive more traffic to your blogs, social channels and website,  you can use paid exposure like Google Ads and LinkedIn Campaigns.  Believe me, you will get more prospect base when you integrate Google Ads and LinkedIn.

Meet your Industry movers and shakers and community

Believe me, each industry has shakers and movers who are great at creating leadership and educational content. Take for instance, your target audience fancies reading articles from publications such as Information Week, Venture Beat and Martech sites. What you don’t know is how to create this amazing content. But most of these industry shakers and movers shares tips and amazing content on a daily basis. What you need to do is to identify the industry based websites that you share audience with and also has authority. Now, on the website, write thought-provoking leadership articles, write about your products and include backlinks to your blog and website. The key thing you need to identify is the movers and shakers your target audience follows for information. You can track their Twitter and LinkedIn activities for more information. Make a collective offline or online approach to improve your growth. You may engage in regular interactions with your customer. Also, develop and maintain healthy and open relationships with your customers. Likewise, you can volunteer for community development services. This helps to enact credibility and also put you at the forefront of the press. What you should do is to put yourself out there and be recognized for your integrity and credibility.

The post Boosting Revenue for B2B Start-ups Through Digital Marketing appeared first on Joshua Mathias.

But internet Marketing isn’t as simple as it was back in the day. Marketers now know that unlike the past, people research a product in depth before taking the decision to buy it; and this research is solely based upon online search engines, the leading among which is Google. So, to rank higher in Google’s ranks, certain algorithms and practices need to be followed. This is what Search Engine Marketing (SEM) is all about.

What is SEM?

Search Engine Marketing refers to the different tools and techniques that ensure that whenever a prospect searches for your business, or anything even remotely close to the product you are offering, the results of the search engine rank your business on top. It is also a known fact that the top results are trusted and clicked the most, and even landing on the first page sometimes does the job, but rank any lower than that, and you lose those potential clients that you might have had. This is why Search Engine Marketing is key.

SEM is done in two ways; there is Organic SEM and Inorganic SEM. Organic SEM refers to the one done without paying Google or any other online advertising tool to rank higher in search results. On the contrary, Inorganic SEM is done by using paid tools like AdSense to land among the top results regardless of the relevancy of your business.

How Does it Work?

There is no fixed rule as to what to do to rank your business better among the search engine results. It may include anything from Social Media Marketing to posting relevant blogs and articles about your products and services. Search engine optimization is another technique used by marketers under the umbrella of Search Engine Marketing. However, some tools and techniques are more productive than others.

According to research, organic marketing drives more traffic to your website when searched on Google. However, it tends to require more effort as you need to have updated and relevant content, social media hits, high quality blogs and tagged local and third party articles if you want to rank higher up in the search results.

So it is simple, become famous online and you land the highest ranks automatically. Of course, producing such content isn’t easy if you are a small business and making your way up. But there is a solution to that – the Inorganic approach.

Here, you don’t necessarily need to have all the high quality content (that doesn’t mean giving up on relevancy of the content), but instead, you pay Google and use tools like AdSense and Pay-per-click ads to make sure people see your name among the top results or alongside them in the form of relevant ads.

The key however, in both the cases, is relevant keywords and tags. That is actually where Google helps you – by letting you know the relevant keyword searches for products similar to what you offer.

Why Should I Use It?

If you want to outmatch your competitor, expand your business, or make it among the top names among your industry, Search Engine Marketing is not something you should overlook at any cost!

The post Search Engine Marketing appeared first on Joshua Mathias.