The role of a public relations (PR) team in the corporate world is crucial for ensuring the success and prosperity of a company. They help companies maintain their brand reputation and manage their messaging in real-time, especially during uncertain times. In 2023, PR teams should embrace these four trends to make the year a success: […]
As children, we always loved a good story. Told well, with a relatable character, stories have helped humans to create better connections since the dawn of time. So, it stands to reason that this same approach would work to engage your own target audience. Marketing and communications should never be about simply flogging your product […]
Consumer psychology might sound like a tricky medical term but in layman terms, there is hardly anyone who doesn’t know about it. It is nothing but the fact how consumers act when they face different situations. What they think about? How they think? Why they select a particular product? How they make their decision? What factors lead them to their final decision? All these questions come under the wide umbrella of consumer psychology.
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