Unlikely Brand Collaborations Are Taking Over in 2024 Unlikely brand collaborations have and are popping up everywhere in 2024, and they’re making us scratch our heads. From Lipton Ice Tea dropping a creamy yellow hat with Cruel Pancake, to McDonald’s going completely off-script with Hamburglar-themed Crocs, these partnerships are as wild as they are eye-catching. […]
The new Coca-Cola Zero Sugar Oreo collaboration is really turning the snack world on its head. This limited-edition partnership is more than just a new flavor; it’s a bold statement on how two iconic brands can come together and create something that’s not only unexpected but downright revolutionary. The Coca-Cola Zero Sugar Oreo is the […]
Employee Generated Content: Your Brand’s Unexpected Superhero Employee generated content (EGC) is like that unassuming intern who turns out to be a tech wizard capable of rescuing your entire digital empire. It’s the dark horse of marketing strategies, turning your average employees into brand-building gladiators. Here’s the lowdown on why unleashing this beast is akin […]
Branding Trends for 2024 are gearing up to be a thrilling race, with AI in the driver’s seat. The branding world of 2024 is looking like a sci-fi flick, with AI starring as the hero. Imagine having a digital Da Vinci at your fingertips, crafting logos that pop and content that zings. This isn’t your […]
When you think influencers, names like Kim Kardashian might pop up. But here’s the curveball: smaller influencers are on the rise, and they’re wielding significant power. The 2010s saw the dawn of influencer marketing with celebrities leading the charge. However, the tide turned. Trust in these mega influencers dwindled. Enter the micro-influencers—those with 10,000 to […]
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