In the dynamic arena of marketing and PR, the AI Revolution in Marketing is not just a trendy phrase; it’s a pivotal shift. Imagine supercharging your marketing strategies with AI – it’s like strapping a jetpack to your campaign, ready to soar into uncharted territories. But beware, this journey is fraught with complexities and challenges […]
In today’s rapidly evolving digital age, companies worldwide are continuously seeking new avenues to maintain a competitive edge, increase efficiency, and engage their audiences more effectively. One of the most revolutionary tools in their arsenal? Artificial Intelligence (AI). Especially in the realm of Public Relations (PR), the marriage of AI and PR is forming a […]
Launching a startup is like embarking on an adrenaline-fueled adventure with a smorgasbord of thrilling opportunities and hair-raising challenges. You’re the maestro, orchestrating creative decisions and juggling the mundane tasks like naming your brainchild or selecting the ideal marketing tools. Fear not! The online small business community has your back, and they’ve shared their tips […]
Ramadan is an important religious event observed by nearly 2 billion people worldwide. During this ninth month of the Islamic lunar calendar, participants engage in fasting, prayer, and reflection, culminating in the Eid feast. Meta recently released the results of its “Meta Ramadan Moment Study” conducted in partnership with YouGov among 18,000 adults in 12 […]
Customer referrals are a highly effective way to drive sales and marketing efforts, as they capitalize on the trust that consumers place in the opinions of those they know. Studies have shown that word-of-mouth recommendations and customer reviews are among the most reliable sources of information for buyers when making purchasing decisions. With this in […]
The role of a public relations (PR) team in the corporate world is crucial for ensuring the success and prosperity of a company. They help companies maintain their brand reputation and manage their messaging in real-time, especially during uncertain times. In 2023, PR teams should embrace these four trends to make the year a success: […]
As children, we always loved a good story. Told well, with a relatable character, stories have helped humans to create better connections since the dawn of time. So, it stands to reason that this same approach would work to engage your own target audience. Marketing and communications should never be about simply flogging your product […]
Consumer psychology might sound like a tricky medical term but in layman terms, there is hardly anyone who doesn’t know about it. It is nothing but the fact how consumers act when they face different situations. What they think about? How they think? Why they select a particular product? How they make their decision? What factors lead them to their final decision? All these questions come under the wide umbrella of consumer psychology.
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