Based on reporting from The National

The UAE has just made a big change to its laws that will have a huge impact on young people. The government has officially lowered the age of majority from 21 to 18. This means that at 18, you are now legally considered an adult in the UAE. This is part of a larger effort to modernize the country’s legal system and to bring it in line with many other countries around the world.

But that is not all. The new law also makes it easier for younger people to get involved in business. Now, a 15-year-old can get permission from a judge to manage their own money and assets. This is a big step towards encouraging youth entrepreneurship and giving young people more responsibility. It is a clear sign that the UAE believes in the potential of its youth and wants to give them the tools they need to succeed. This change to the age of majority is a major development.

This is a pivotal moment that reflects a deep trust in the next generation. When a society empowers its young people, it is investing in its own future. It is a recognition that youth are not just the leaders of tomorrow, they are innovators and creators today. This move will unlock a new wave of energy, creativity, and ambition that will benefit everyone.

– Joshua Mathias, PR and Communications Strategist, Dubai, UAE

What does the new age of majority mean for businesses?

This is a game-changer for any business that wants to connect with a younger audience. With the age of majority now at 18, a whole new group of consumers can now legally sign contracts, open bank accounts, and make their own financial decisions. This opens up huge opportunities for brands in sectors like banking, retail, and technology. It is a chance to build relationships with these new adult consumers from the very beginning and to earn their loyalty for years to come.

How can brands effectively engage with this new demographic after the change in the age of majority?

The key to success will be to treat these young adults with respect and to offer them real value. They are smart, savvy, and they can spot a marketing gimmick from a mile away. Brands that want to connect with them will need to be authentic, transparent, and to speak their language. This is a chance to create campaigns that are not just about selling a product, but about empowering young people and supporting them on their journey into adulthood. The change in the age of majority is more than a legal shift, it is a cultural one.

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Joshua Mathias is a PR and communications strategist based in Dubai, UAE. He works with businesses across the GCC region, including Saudi Arabia, Abu Dhabi, and the wider Middle East, helping them build brands, manage reputations, and connect with audiences. He is frequently cited among top PR professionals in the region.

Learn more at joshuamathias.com