Content marketing is not about bulky texts anymore. People have become smarter and they know when you are throwing bulks of information at them without any strategy to it. In addition to that, the attention spans of people have gotten shorter over time. Ever wonder why ‘Vines’ have gotten so popular?

The whole purpose behind posting attractive content is to engage people and to drive them to follow a call-to-action.

So what do we do if people have very short attention spans? How do we hook them to our content and more importantly, how do we generate leads from them? The answer is “interactive content”. This is your only key to engaging people if you want them to stick to your content.

Attracts Customers

What if you come across a ten page blog on a single topic that only contains a bulk of text? In most cases, you would rather leave it and move on to find information elsewhere. In comparison, having shorter but more interactive content is likely to keep you hooked. According to a statistic by DemandMetric, the interactive content used in a study produced a conversion rate that was actually double the conversion rate of static content.

When we talk about interactive content, we are talking mostly about pictures and videos in addition to the text. However, attractive content is not just about the visuals or shorter attractive texts; it is about a balanced mixture of both.

Retains prospects

It is only through interactive content marketing that you will be able to retain a potential customer for a longer period of time. One of the best ways being used in this regard is info-graphics. The reason why these are so popular today is that they provide you with more information in less time, and they are attractive! In fact, a study last year revealed that a staggering 91% of people preferred having some kind of visual or other interactive content in a post.

The best thing about interactive content is that people enjoy going through it. That is when you know your efforts are paying off. If people like your content, they are much likely to share it and bring in more traffic.

Is it worth it?

There is so much content available online today that if yours is even a little unattractive, people will move on to the next piece they find, which might be your competitors!

So in order to not lose your potential customers, it is definitely worth it.

The availability of appealing content online, the short attention spans of people, and the lack of time people have, all point towards the fact that short, but attractive and more appealing content is what people look for and it is only through it that people will engage with your business. That is why it is being called a thing of the future!