The role of a public relations (PR) team in the corporate world is crucial for ensuring the success and prosperity of a company. They help companies maintain their brand reputation and manage their messaging in real-time, especially during uncertain times.

In 2023, PR teams should embrace these four trends to make the year a success:

 

Executive Social Media Management

The CEO and other executives are the public face of the company and play a key role in its brand image. Having a robust and authentic executive social media presence can humanize the brand and make the company feel accessible and relatable.

In 2023, LinkedIn influencers will become more popular and PR teams should promote other members of the C-suite as subject matter experts on social media.

 

Monitoring Competitor Activity

Keeping track of competitors can provide insight into market trends and allow the PR team to differentiate their company’s strategy.

Monitoring competitors can uncover ways to move the company’s strategy forward.

 

Speaking Engagements

As in-person events return, speaking at industry conferences (such as GITEX Technology Week 2023, Arab Health 2023, LEAP 2023 and more) and panels can maximize executive exposure in the market.

Audiences are more engaged and attentive, making it a great opportunity to win their favor with a speaking session or hot take on a trending issue.

 

Reporting for ROI

Demonstrating the value of PR and marketing efforts is essential for justifying continued investment, especially during lean times.

PR teams should measure and optimize ROI by using tools like Google Analytics, Golin’s Relevance Radar and tools from Carma, Cision and more understand which companies are taking notice of their client’s achievements.