Dubai-UAE: 06 May 2015 – Saving time and money is crucial to the success of any startup or small business. This article highlights 3 key marketing tools for budget savvy entrepreneurs to potentially create cost-effective and highly engaging marketing campaigns.

“If you are in marketing or PR or looking for marketing jobs in Dubai or PR jobs in Dubai, then make sure you are well-versed with following 3 cost-effective marketing tools.”

A Blog

Businesses today are aware of the benefits of building an exceptional blog, and are taking full advantage of this tool. A business’ blog can be the brand’s best marketing tool, if developed and managed correctly. Blogging allows business owners to reach out to their target audience by becoming the “go-to” expert in the industry. When running a blog, business owners MUST answer any question by the audience, build trust through the creation of engaging content, and build a successful business through a loyal following.

In case business owners have no time, they can outsource the blog to a great manager to manage their content and to manage its community effectively. The best blog managers do not just provide businesses with great content, but manage all aspects of the blog while the business owner focuses their energy on what needs to be done to grow the business.

Cost: Between AED 0.00 and AED 1,110.00 or more per month

PICREEL

Businesses can capture visitors when they are leaving websites by offering customizable offers. Approximately 96 per cent of all website visitors will likely not return. Tools such as Picreel will enable businesses to convert these visitors with offers they simply can’t refuse.

Businesses can offer these customers great discounts, tips or advice through an ebook or some sort of free service. Business owners must know their target audience, what they want and how to offer a great solution that they can’t do without.

As a business owner, put together a great offer to sustain the continued growth of the business.

Cost: Between AED 60.00 and AED 1,220.00 or more per month

CANVA

Photoshop is the best digital photography tool, however not everyone would be an expert with this. Businesses can create incredible images now to compliment incredible content with Canva.

Canva is the last of the 3 cost-effective marketing tools and provides bloggers the tools to create amazing graphical illustrations and presentations with templates and access to stock images.

Canva is a must have to all businesses that understand the significance of producing quality image representation of content.

Cost: Free however stock images cost varies.