Social media has taken over the world and one of the platforms that had grown enormously since its birth is Instagram.

But just like on any other social media platform, marketing attempts on Instagram also need to be tailor-made; and what better way to do that than by learning the tips from someone who actually happens to be a pro at it? Following are some tips from Mark Aikman – GM Marketing at Mercedes and an expert on Instagram marketing.

Instagram Tips: It is more about the mix

Aikman states that when it comes to Instagram, you cannot simply focus your efforts on one single generation of people, calling them out as your target audience. From different genres to different generations, you have to create content for everyone separately.

Now that requires creating a lot of content for Instagram only, but what can you do? Let’s find out!

Instagram Tips: Loki the Wolf-dog

Mark Aikman happens to be one of those people who like taking risks; no wonder he holds the position that he is at today!

“Loki the Wolfdog” was actually a dog who, along with his owner Kelly Lund, traveled over the world. Kelly posted Loki’s pictures from the travels and often starred in them as well. Aikman loved this campaign to such an extent that he handed Lund, Mercedes’ Instagram account, and asked him to post the pictures there. These pictures were posted on both Lund’s and Mercedes’ Instagram accounts.

We are pretty sure that Mercedes sells cars! But the tip to take away here is that it is okay to deviate from your original product and make sure your page has content that everyone likes. Just keep the deviation part moderate!

Instagram Tips: Make your Instagram unique

One of the tips Aikman shares is that you have to keep your content on Instagram unique. The mistake many businesses make is that they make a piece of content, and post it on every single social media platform, by simply restructuring it. The problem is that this does not work.

Come up with individual content solely to be posted on Instagram to get the best benefits.

Instagram Tips: “The buckets are a little different”

Aikman believes that all social media platforms are not alike. In fact, even their purposes tend to be different. He personally takes Instagram to be a platform where he could brand his company rather than look for sales and direct responses – the other platforms take care of that.

Instagram Tips: Go long-term!

This is one of the greatest tips that Aikman has shared with us; that we should plan ahead. And by ahead, he doesn’t mean two days or a week. He means that you should make sure that you stay with your followers for years to come. He further emphasizes never taking your focus off eye-catching imagery while making content for Instagram.

So if you are aiming to make it big on Instagram, these tips from Aikman will surely help you along your way.