A whopping 46% of Gen Zs have got themselves a full- or part-time gig on top of their main jobs, according to a new survey by Deloitte. And it’s not just Gen Z. Millennials aren’t far behind, sitting at 37%.

This global snapshot of young hustlers was captured in Deloitte’s 2023 Gen Z and Millennial Survey, with a staggering 14,483 Gen Zs and 8,373 millennials, from 44 countries, weighing in.

And it seems the hustle culture is on the rise. Compared to last year, 3% more of Gen Z and 4% more millennials are juggling secondary jobs.

“Gen Zs and Millennials are picking up side gigs as they struggle to keep their heads above water,” Michele Parmelee, global people and purpose leader at Deloitte, told CNBC Make It.

A variety of gigs have gained popularity – selling products or services online, food delivery, ride-hailing, or even becoming an influencer. For many, the hustle isn’t just about the money. It’s also a way to monetize their hobbies, unplug from the daily grind, expand their network, and in some cases, pick up new skills for a career pivot.

About a quarter of Gen Zs and millennials take up side jobs to learn and network, with nearly as many using it as a hobby or to switch off.

But let’s be real. The money matters. For 38% of Gen Z and 46% of millennials, financial concerns are the primary driver for picking up another job.

The survey’s data underscores a growing issue – the cost of living. It’s the top worry for millennials and Gen Z, with over half living paycheck-to-paycheck, a 5% uptick from the previous year.

With inflation rates stubbornly high – hitting 4.9% annually in the U.S. and a massive 10.1% in the U.K. – young folks are feeling the squeeze. Side jobs are a way to soften the blow, but it’s not the only strategy. Delaying milestones like home ownership and starting families, and opting for secondhand items are also part of the game plan.

“Economic worries are putting a damper on Gen Zs’ and millennials’ future planning, causing them to push back major life decisions,” Parmelee said.

Despite the storm clouds, there’s a glimmer of hope. 44% of Gen Z and 35% of millennials believe they’re heading for a financial upturn soon.

The post Gen Z’s Side Hustle Surge: Money Fears Rise appeared first on Joshua Mathias.

In 2023, PR teams should embrace these four trends to make the year a success:

Executive Social Media Management

The CEO and other executives are the public face of the company and play a key role in its brand image. Having a robust and authentic executive social media presence can humanize the brand and make the company feel accessible and relatable.

In 2023, LinkedIn influencers will become more popular and PR teams should promote other members of the C-suite as subject matter experts on social media.

Monitoring Competitor Activity

Keeping track of competitors can provide insight into market trends and allow the PR team to differentiate their company’s strategy.

Monitoring competitors can uncover ways to move the company’s strategy forward.

Speaking Engagements

As in-person events return, speaking at industry conferences (such as GITEX Technology Week 2023, Arab Health 2023, LEAP 2023 and more) and panels can maximize executive exposure in the market.

Audiences are more engaged and attentive, making it a great opportunity to win their favor with a speaking session or hot take on a trending issue.

Reporting for ROI

Demonstrating the value of PR and marketing efforts is essential for justifying continued investment, especially during lean times.

PR teams should measure and optimize ROI by using tools like Google Analytics, Golin’s Relevance Radar and tools from Carma, Cision and more understand which companies are taking notice of their client’s achievements.

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There has been a massive shift in what the consumer wants over the last few months and you can no longer be complacent by doing what you’ve always done, particularly in the B2B landscape.

More than ever, you have to focus on anticipating your clients’ needs and unfortunately all the carefully thought-out and executed customer research done throughout 2019 is probably not much use anymore. Where you can, it might be worth giving your customer relationship surveys a much-needed update, since the pandemic has shone a harsh spotlight on the pressing problems customers need solved and shamelessly pushing your product will come off as obnoxious, tone deaf and insincere.

You have to be willing to listen to your customers, and you have to respond with empathy to connect with them better and to demonstrate that you can provide the products and services that genuinely meet their needs.

Obviously, this has to be done in line with your business strategies – you still need to grow. So, meeting your business goals while meeting your customers’ needs inside a new set of parameters can seem overwhelming. That’s why, in light of everything that has happened in 2020, your customer experience team should course correct as quickly as possible on evaluating your clients’ needs so the overall business strategy can pivot accordingly.

More than ever this needs to happen quickly – your clients are going to stay loyal to companies that can show they have the necessary changes under control. The quicker businesses can manage this adjustment, the quicker everyone can move forward with a clear vision, capitalising on opportunities as they arise.

Finally, you must find a way to connect with your customers on an individual level. This is more important than ever simply because of the toll the COVID19 pandemic has taken on all of us. For some it has been a daily struggle while for others it has been an inconvenience, but we have all been left the understanding of how important it is for us to connect.

There are couple of things to consider when doing this that will actually have the added advantage of benefitting your CX strategy.

First, you need to leverage all things digital. If this pandemic has taught businesses anything, it’s how quickly digital innovation can take place when it has to. Whether out of necessity or sheer convenience, the vast majority of companies have looked to digitise their core business model to keep it economically viable.

Secondly, this digitisation drive will add to your customers’ safety and overall sense of wellbeing when dealing with your business. All your efforts to promote safety across your products, services, and processes will not only put your customers at ease but their satisfaction is likely to increase as well.

Finally, revamping your processes will give you a fresh look at data and analytics. Moving forward, you will not have a choice but to be more proactive and nimbler while quickly anticipating your customer expectations and needs.

Quite simply, now is the time to update your data, technology, and systems to understand customers clearly and deliver better experiences. If you can do this quickly, you’re more likely to be the “new normal’s” next customer-experience leaders.

The post The Key Role CX will play When Pivoting your Brand After COVID19 appeared first on Joshua Mathias.

According to Ma, 47% of employees at Alibaba are women. He jokinly stated that it could even be at 51% because they acquired several companies with a strong women workforce.

33% of Management are women and 24% of Senior Managers are women. Ma proudly states that they have a woman CEO, a woman CFO, CPO and much more.

Ma further states that in order to be successful, the key is to empower people.

The post Jack Ma: “Women – The Secret to AliBaba Success” appeared first on Joshua Mathias.

Apple Founder and Former CEO Steve Jobs shares his unique and different approach to marketing and how this was used to build an almost bankrupt company into one of the largest companies in the world.

For Content Marketing, Digital Marketing & Public Relations, feel free to get in touch: http://joshuapmathias.com/contact/

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