A major change has just taken effect in the UAE. As of the new year, a wide-ranging ban on single-use plastics is now the law of the land. This means things like plastic cups, cutlery, styrofoam containers, and certain types of plastic bags are no longer allowed. The goal is to push the country towards a more sustainable future, but it has also created a big challenge for businesses, especially in the food and retail sectors.

Even though the law was announced two years ago, many companies are now scrambling to find alternatives. The problem is that it is not as simple as just switching to paper. There is a lot of confusion about which materials are truly better for the environment. Options range from plant-based plastics like PLA to materials made from sugarcane or bamboo. On top of that, these alternatives often cost more. One coffee shop owner estimated that his packaging costs would go up by 20 to 25 percent in the short term. This new reality is forcing a major rethink of corporate sustainability.

A moment like this is a true test of a company’s values. It separates the talkers from the doers. This is not just a compliance issue, it is a fundamental shift in the operating environment. The companies that see this as an opportunity to innovate and build a genuinely more sustainable business model are the ones that will earn the trust and loyalty of their customers for years to come.
Joshua Mathias, PR and Communications Strategist, Dubai, UAE

How does a plastic ban impact corporate sustainability?

This ban pushes the idea of corporate sustainability from a nice-to-have to a must-do. It is no longer enough for a company to just say it cares about the environment. Now, they have to prove it through their actions. This change forces businesses to look at their entire operation, from where they source their materials to how they deliver their products. It is a chance to build a more resilient and responsible business. Customers are paying close attention, and the way companies handle this transition will say a lot about their true commitment to corporate sustainability.

What is the risk of greenwashing in corporate sustainability?

With so many businesses rushing to find new solutions, there is a real danger of “greenwashing.” This is when a company makes misleading claims about how environmentally friendly its products are. As experts in the article warn, just because something is marketed as “eco-friendly” does not mean it is. True corporate sustainability requires honesty and transparency. It means doing the hard work of verifying claims and choosing partners who are genuinely committed to making a positive impact. In this new environment, a company’s reputation depends on its ability to be both green and truthful.

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Joshua Mathias is a PR and communications strategist based in Dubai, UAE. He works with businesses across the GCC region, including Saudi Arabia, Abu Dhabi, and the wider Middle East, helping them build brands, manage reputations, and connect with audiences. He is frequently cited among top PR professionals in the region.

Learn more at joshuamathias.com

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Etihad Rail is about to transform how we travel in the UAE. It’s rolling out a high-speed passenger train that promises to whisk you from Abu Dhabi to Dubai in just 57 minutes. That’s faster than it takes to binge-watch two episodes of your favorite TV show. With speeds reaching up to 200 kilometers per hour, this train is about to make even the most tedious commute feel like a breeze.

If you’re tired of sitting in traffic, staring at the rear bumper of the car ahead, this could be your answer. Etihad Rail is bringing the future of transport to the present, and it’s not just about speed; it’s about reimagining travel in the region.

From Abu Dhabi to Dubai in Less Than an Hour

The idea of making the 140-kilometer trip from Abu Dhabi to Dubai in under an hour might sound like something out of a sci-fi movie, but Etihad Rail is making it happen. At speeds of 200 kilometers per hour, the train promises not just speed but a smooth and comfortable ride. You can almost hear your car’s engine sighing in relief, knowing you’ll be leaving it in the garage more often.

With just 57 minutes from start to finish, you’re practically cutting your travel time in half. It’s not just convenient for daily commuters, either. Weekend travelers, tourists, and anyone looking for a hassle-free journey will now have a new favorite option.

First-Class Comfort and Modern Economy

Etihad Rail isn’t just about getting from point A to point B; it’s about getting there in style. If you want to splurge a bit, the first-class seats offer a premium experience with extra legroom, reclining seats, and panoramic windows. It’s like flying first class, but without the turbulence. And for those who just need to get there without breaking the bank, the economy class offers comfort, too, without the extras.

With Etihad Rail, you’re not just buying a ticket; you’re buying into a new way to travel. There’s Wi-Fi on board, power outlets to keep your gadgets charged, and even snack services for those who can’t go a full hour without munching on something. It’s a rolling office, café, and relaxation zone all in one.

High-Speed Travel That’s Eco-Friendly

This isn’t just a win for people trying to get places faster. Etihad Rail is also a big win for the environment. By providing an alternative to car travel, it’s helping reduce carbon emissions and the number of cars on the road. It’s an eco-friendly choice that doesn’t sacrifice convenience. Think of it as doing your bit for the planet while zipping along at high speed.

With fewer cars on the road, there’s less congestion, fewer traffic jams, and hopefully, fewer honking horns disrupting your day. It’s a travel solution that’s as smart as it is swift, making every journey smoother for all.

Linking the UAE Like Never Before

The introduction of Etihad Rail is more than just a transport upgrade; it’s about connecting communities and reshaping how the UAE’s cities link up. It’s going to open up new possibilities for business, tourism, and even daily life. Want to catch a concert in Dubai after work in Abu Dhabi? Now you can. Have a business meeting in the morning and plans at the beach in the afternoon? Easy.

This high-speed connection will change how people experience the region, making it easier than ever to live, work, and play across multiple cities. The Etihad Rail network will bring places closer together, so you can think bigger than just your local area.

Coming Soon to a Station Near You

The wait won’t be long before Etihad Rail begins operations. The project is nearing completion, with passenger services set to launch soon. When it does, the UAE will join the ranks of countries with high-speed railways, offering one of the quickest and most efficient ways to travel.

So, keep your eyes peeled for announcements and start planning how you’ll use those 57-minute journeys. Whether it’s for business, leisure, or just avoiding traffic, Etihad Rail is about to change the game.

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Men leaving the workforce is not a new phenomenon, but it’s getting worse. You might think it’s the economy or something obvious, but no, it’s not that simple. As of 2024, a shocking 13.7% of men in their prime working years (ages 25-54) are sitting on the sidelines. Let me hit you with a stat that’ll blow your socks off—this number was only 7.2% in 1954. Yes, men leaving the workforce is literally doubling, and if that doesn’t make you scratch your head, nothing will.

So, what’s driving this trend? Some say it’s because of outdated skills, poor work records, or lack of training. Others blame mental health issues and opioid addiction. Whatever the reason, men leaving the workforce is not just a man problem—it’s an everyone problem. And it’s a problem that, if left unchecked, will mess up our economy and society in ways we can’t imagine.

The Ghosts of Manufacturing Jobs: How We Got Here

Back in the day, men could walk into an auto factory with just a high school diploma and score a stable job that paid enough to support a family. That job might not have been glamorous, but it was respected. Fast forward to 2024, and those jobs are gone. Factories have been replaced by robots, AI, and, let’s face it, cheaper labor overseas. Men without college degrees have seen their options dry up faster than a roadside puddle in Phoenix.

So, it’s no surprise that men leaving the workforce tends to happen more in places hit hard by the decline of manufacturing. Without the old jobs, many have just given up on finding new ones. And with wages falling from $57,600 in 1973 to $45,000 in 2023 (adjusted for inflation), it’s hard to blame them. Why work when you’re going to earn less than your dad did 50 years ago?

Status Matters More Than a Paycheck

Here’s the real kicker: it’s not just about money. For many men, their job was more than just a paycheck. It was their identity, their place in the community. Without that, they feel lost. In the good old days, men were part of unions, rotary clubs, or bowling leagues, and they had a sense of purpose. Now, with fewer men having kids or getting married, many are living lives of quiet isolation.

It’s no wonder men leaving the workforce correlates with higher rates of depression, loneliness, and even addiction. Studies show that 43% of the decline in male labor force participation between 1999 and 2015 was due to opioid addiction. Think about that for a second—nearly half of these guys are self-medicating because they don’t see a future for themselves.

The Education Gap: Why It’s a Big Deal

Another massive reason for men leaving the workforce is education, or rather, the lack of it. Non-college-educated men are leaving their jobs at rates way higher than their degree-holding counterparts. Here’s a scary stat: in 2023, only 29% of men who were out of the workforce thought training or education would help them get a job. That’s a big problem because younger men aren’t going to college in the numbers they used to.

Fewer college grads means fewer skilled workers. Fewer skilled workers mean fewer job opportunities in today’s AI-dominated, tech-heavy world. And this isn’t just an issue for individuals; it’s a ticking time bomb for the economy. If we can’t get men back into school or some kind of training program, we’re looking at a future with a massive shortage of skilled workers.

The Mental Health Crisis No One Talks About

When we talk about men leaving the workforce, we also have to talk about mental health. Of the 10.5% of prime-age men who aren’t working or looking for work, 57% say it’s because of mental or physical health issues. That’s more than half! And get this—55% of these guys are either disabled or dealing with serious illness.

If you think about it, the link between unemployment and poor mental health makes total sense. Long-term unemployment is one of the worst things for mental well-being. It’s worse than most negative life events, like losing a loved one. So, these guys end up stuck in a vicious cycle. They’re not working because they’re depressed, and they’re depressed because they’re not working. That’s a spiral no one wants to be caught in.

What’s Next: Can We Turn It Around?

So, where does that leave us? The problem of men leaving the workforce is not going to fix itself. Some experts think the answer lies in better training and education programs. Maybe if men had more opportunities to retrain for new jobs, they’d feel more optimistic about their futures. Others argue for more mental health support, saying that until we tackle the mental health crisis, no amount of job training will get men back to work.

Whatever the solution, one thing is clear: men leaving the workforce is not just a sad story; it’s a disaster waiting to happen. We need to start paying attention to this now, before it’s too late.

It’s Time to Act

The bottom line? We need to figure out why men are leaving the workforce and how to get them back in. Whether it’s through better wages, more respect, mental health support, or training, something has to give. If we don’t, we’re looking at a future where millions of men are sitting on the sidelines, and that’s bad news for everyone.

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Volkswagen closing German plants isn’t just a headline—it’s a monumental shift. Imagine waking up and finding out that the world’s second-largest automaker is shutting down plants in its homeland. That’s exactly what Volkswagen just announced. Yes, Volkswagen closing German plants is actually happening, and for the first time in 87 years, the company is closing the doors to some of its German factories.

But why? What pushed this titan of industry to make such an unprecedented move?

Chinese Electric Vehicles: The Biggest Blow to Volkswagen

Volkswagen closing German plants is happening largely because of the rapid rise of Chinese electric vehicles (EVs). Once upon a time, Volkswagen had China wrapped around its little finger, raking in profits from the country’s car-hungry consumers. But then came the likes of BYD, NIO, and SAIC Motors, who swooped in like a pack of wolves at a Tesla buffet.

These Chinese brands didn’t just capture their home turf—they’ve started eating into Europe, too. Last year, electric and hybrid vehicles made up 25% of all European car sales. Volkswagen couldn’t keep up with the lower prices and fast-paced innovations of their Chinese rivals. And so, Volkswagen closing German plants became inevitable as the company struggled to keep its place in a market it once dominated.

The High Cost of European Manufacturing

But wait, it gets worse. Volkswagen thought they could outsmart the competition by shifting some of their EV production to China. They figured, why not take advantage of lower labor costs? But then the European Union decided to slap a tariff of up to 38% on EVs made in China. Oops. That included Volkswagen’s vehicles too. So now, Volkswagen closing German plants is part of a desperate attempt to cut costs—by a whopping $11 billion over the next two years!

This financial haemorrhage isn’t just a number on a spreadsheet; it’s a full-blown crisis. And the timing couldn’t be worse, considering that the broader European economy is circling the drain thanks to everything from the COVID-19 pandemic to what is happening with Russia-Ukraine.

Germany’s Economic Woes: A Perfect Storm

Germany, what many regard as being the engine of Europe’s economy, is sputtering like a beat-up old VW Beetle. Growth is stagnating, recession looms, and car sales are plummeting. If people can barely afford groceries, how in the world are they going to buy cars? Especially when people can get a cheaper, flashier EV from China.

So, Volkswagen closing German plants isn’t just about facing off against foreign competitors—they’re also about surviving in an increasingly hostile economic environment. With the whole continent teetering on the edge of a financial cliff, Volkswagen has no choice but to make drastic cuts. And those cuts are coming straight from the heart of Germany.

What’s Next for Volkswagen?

So, what does the future hold for Volkswagen? Can this once-mighty auto giant find its way out of this mess? The truth is, Volkswagen closing German plants might just be the beginning. With the company needing to save billions, we might see more plants shut down, more jobs lost, and more drastic measures taken.

But there’s a silver lining—if Volkswagen can navigate this storm, they could come out stronger. A leaner, meaner Volkswagen might just be what the doctor ordered. They’re in a race against time to adapt to the new EV landscape. Who knows? Maybe Volkswagen closing German plants will be the wake-up call that pushes the company to innovate like never before.

A New Chapter for Volkswagen

Volkswagen closing German plants marks the end of an era, but it might also signal the beginning of a new one. This isn’t just a story about a company closing some factories. It’s a tale of survival, adaptation, and the relentless march of progress. The auto industry is changing faster than ever, and Volkswagen is right in the thick of it. Will they rise to the challenge? Only time will tell. But one thing’s for sure: the road ahead is going to be anything but smooth.

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The Power of Two Icons: Coca-Cola Zero Sugar Oreo Takes the Stage

When you think about it, this collaboration is a match made in snack heaven. Coca-Cola has been a household name for over a century, while Oreos have been the go-to cookie for generations. Separately, they’re titans of the snack industry, but together? They’re unstoppable. The refreshing beverage brings together the best of both worlds—a drink that’s refreshingly fizzy with the rich, creamy taste of an Oreo cookie. It’s a combination that might sound odd at first, but once you try it, you’ll wonder why this hasn’t been done before.

This collaboration isn’t just about creating a new product; it’s about showing the world what’s possible when two mega-brands join forces. The Coca-Cola Zero Sugar Oreo is more than a drink; it’s a testament to the power of collaboration in today’s competitive market.

For marketing and PR professionals, this is a prime example of how two strong brands can leverage each other’s strengths to create something truly unique and buzzworthy.

Why Coca-Cola Zero Sugar Oreo is a Marketing Masterstroke

The Coca-Cola Zero Sugar Oreo isn’t just a novelty item; it’s a marketing masterstroke that’s shaking up the snack world. In an era where consumers are constantly bombarded with new products, standing out is no easy feat. Yet, the Coca-Cola Zero Sugar Oreo has managed to capture the attention of snack lovers and brand enthusiasts alike. The secret? A perfect blend of nostalgia and innovation.

By combining the classic taste of Coke with the beloved flavor of Oreos, this collaboration taps into consumers’ emotional connections with both brands. It’s not just a drink; it’s an experience. For marketers, the Coca-Cola Zero Sugar Oreo serves as a powerful reminder of the importance of brand equity and the potential impact of strategic partnerships.

This is the kind of collaboration that makes waves in the industry, setting a new benchmark for what’s possible in the world of brand marketing.

What This Means for Future Brand Collaborations

The success of the Coca-Cola Zero Sugar Oreo is likely to inspire a wave of new collaborations as brands look to replicate its success. But what makes this partnership so special? It’s the perfect alignment of brand values and consumer appeal. Both Coca-Cola and Oreo have strong, recognizable identities, and their collaboration feels natural, not forced. This is a crucial lesson for marketing and PR professionals—authenticity is key when it comes to brand partnerships.

The Coca-Cola Zero Sugar Oreo collaboration also highlights the growing trend of limited-edition products, which create a sense of urgency and exclusivity among consumers. This is a tactic that more brands are likely to adopt as they seek to stand out in an increasingly crowded marketplace.

For marketing professionals, the Coca-Cola Zero Sugar Oreo serves as a case study in how to execute a successful collaboration that not only generates buzz but also drives sales.

The Impact on Consumer Behavior

One of the most fascinating aspects of the Coca-Cola Zero Sugar Oreo collaboration is its impact on consumer behavior. Limited-edition products like this one create a sense of scarcity that drives demand. Consumers know that once it’s gone, it’s gone, which motivates them to act quickly. This is a powerful tool in the marketer’s arsenal, and the Coca-Cola Zero Sugar Oreo is a perfect example of how to use it effectively.

But it’s not just about scarcity; it’s also about the emotional connection that consumers feel with both brands. The Coca-Cola Zero Sugar Oreo taps into a deep well of nostalgia, reminding consumers of the joy they felt when they first experienced the classic taste of Coke or the simple pleasure of dunking an Oreo in milk. This emotional appeal is what makes the Coca-Cola Zero Sugar Oreo more than just a drink—it’s a cultural moment.

Coca-Cola Zero Sugar Oreo Sets a New Standard

This collaboration is a bold move that’s shaking up the snack world and setting new standards for brand partnerships. This limited-edition flavor is more than just a marketing gimmick; it’s a testament to the power of collaboration and the importance of staying true to your brand’s identity.

For marketing and PR professionals, the Coca-Cola Zero Sugar Oreo is a shining example of what’s possible when two iconic brands come together to create something truly special.

So, whether you’re a fan of Coke, Oreos, or just love seeing brands push the envelope, the Coca-Cola Zero Sugar Oreo is a product you won’t want to miss. It’s not just a drink; it’s a game-changer.

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A whopping 46% of Gen Zs have got themselves a full- or part-time gig on top of their main jobs, according to a new survey by Deloitte. And it’s not just Gen Z. Millennials aren’t far behind, sitting at 37%.

This global snapshot of young hustlers was captured in Deloitte’s 2023 Gen Z and Millennial Survey, with a staggering 14,483 Gen Zs and 8,373 millennials, from 44 countries, weighing in.

And it seems the hustle culture is on the rise. Compared to last year, 3% more of Gen Z and 4% more millennials are juggling secondary jobs.

“Gen Zs and Millennials are picking up side gigs as they struggle to keep their heads above water,” Michele Parmelee, global people and purpose leader at Deloitte, told CNBC Make It.

A variety of gigs have gained popularity – selling products or services online, food delivery, ride-hailing, or even becoming an influencer. For many, the hustle isn’t just about the money. It’s also a way to monetize their hobbies, unplug from the daily grind, expand their network, and in some cases, pick up new skills for a career pivot.

About a quarter of Gen Zs and millennials take up side jobs to learn and network, with nearly as many using it as a hobby or to switch off.

But let’s be real. The money matters. For 38% of Gen Z and 46% of millennials, financial concerns are the primary driver for picking up another job.

The survey’s data underscores a growing issue – the cost of living. It’s the top worry for millennials and Gen Z, with over half living paycheck-to-paycheck, a 5% uptick from the previous year.

With inflation rates stubbornly high – hitting 4.9% annually in the U.S. and a massive 10.1% in the U.K. – young folks are feeling the squeeze. Side jobs are a way to soften the blow, but it’s not the only strategy. Delaying milestones like home ownership and starting families, and opting for secondhand items are also part of the game plan.

“Economic worries are putting a damper on Gen Zs’ and millennials’ future planning, causing them to push back major life decisions,” Parmelee said.

Despite the storm clouds, there’s a glimmer of hope. 44% of Gen Z and 35% of millennials believe they’re heading for a financial upturn soon.

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In 2023, PR teams should embrace these four trends to make the year a success:

Executive Social Media Management

The CEO and other executives are the public face of the company and play a key role in its brand image. Having a robust and authentic executive social media presence can humanize the brand and make the company feel accessible and relatable.

In 2023, LinkedIn influencers will become more popular and PR teams should promote other members of the C-suite as subject matter experts on social media.

Monitoring Competitor Activity

Keeping track of competitors can provide insight into market trends and allow the PR team to differentiate their company’s strategy.

Monitoring competitors can uncover ways to move the company’s strategy forward.

Speaking Engagements

As in-person events return, speaking at industry conferences (such as GITEX Technology Week 2023, Arab Health 2023, LEAP 2023 and more) and panels can maximize executive exposure in the market.

Audiences are more engaged and attentive, making it a great opportunity to win their favor with a speaking session or hot take on a trending issue.

Reporting for ROI

Demonstrating the value of PR and marketing efforts is essential for justifying continued investment, especially during lean times.

PR teams should measure and optimize ROI by using tools like Google Analytics, Golin’s Relevance Radar and tools from Carma, Cision and more understand which companies are taking notice of their client’s achievements.

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