Marketing & PR Archives - Joshua Mathias https://joshuamathias.com/category/marketing-communications/ Sun, 30 Nov 2025 05:57:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://joshuamathias.com/wp-content/uploads/2024/10/cropped-JPM-Memoji-32x32.png Marketing & PR Archives - Joshua Mathias https://joshuamathias.com/category/marketing-communications/ 32 32 The Strategic Value of PR in the GCC’s Competitive Market https://joshuamathias.com/the-strategic-value-of-pr-in-the-gccs-competitive-market/?utm_source=rss&utm_medium=rss&utm_campaign=the-strategic-value-of-pr-in-the-gccs-competitive-market https://joshuamathias.com/the-strategic-value-of-pr-in-the-gccs-competitive-market/#respond Sun, 30 Nov 2025 05:55:24 +0000 https://joshuamathias.com/?p=18902 As a forward-thinking professional in the GCC’s dynamic marketing and public relations landscape, you are constantly challenged to demonstrate tangible value. How does a campaign translate to the bottom line? How does brand awareness impact market share? In this high-stakes environment, Public Relations, when executed with strategic precision, is not a cost center—it is a […]

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As a forward-thinking professional in the GCC’s dynamic marketing and public relations landscape, you are constantly challenged to demonstrate tangible value. How does a campaign translate to the bottom line? How does brand awareness impact market share? In this high-stakes environment, Public Relations, when executed with strategic precision, is not a cost center—it is a powerful investment that delivers a significant return by building the one asset that paid advertising cannot buy: authentic trust. For any business aiming for sustainable growth in the UAE and Saudi Arabia, a sophisticated PR strategy is the essential framework that supports growth, navigates inevitable challenges, and connects your brand with the region’s ambitious vision in a meaningful, measurable way.
The role of a modern PR agency in Dubai or Riyadh has transcended traditional media relations. Today, it is about becoming a strategic partner that understands the nuances of the local market, the mindset of the 18-to-40-year-old professional demographic, and the importance of aligning a brand’s narrative with the national agenda. It’s about proving value not just through column inches, but through its impact on brand equity, investor confidence, talent acquisition, and long-term customer loyalty.

Building Your Most Valuable Asset: Trust and Credibility

In the digital-first economy of the GCC, trust is the ultimate currency. A brand with a strong reputation for credibility and authenticity will always have a competitive edge. PR is the discipline dedicated to building and protecting this invaluable asset.

Earning Trust in the Digital Age

The modern consumer in the UAE and Saudi Arabia is discerning and skeptical of traditional advertising. They are bombarded with paid messages and have become adept at tuning them out. This is where the power of earned media and authentic voices comes into play. A recent study revealed that an overwhelming more than they trust traditional advertisements. This statistic highlights a fundamental shift in how trust is built. It’s no longer about the brand broadcasting its own message; it’s about credible third parties validating it. Consider a rising fintech startup in the Dubai International Financial Centre (DIFC). They can invest millions in a glossy advertising campaign, but true trust is forged when a respected financial journal profiles their innovative security protocols, or when a top finance influencer reviews their app positively. This is the work of strategic PR—securing authentic endorsements that build a rock-solid foundation of trust.

The Power of Third-Party Validation

Third-party validation is any form of positive recognition from a source other than the brand itself. This can include media coverage in reputable outlets, industry awards, positive analyst reports, or speaking opportunities at prestigious events. A strategic PR agency in Dubai works to systematically secure these validations. Each piece of earned media acts as a vote of confidence, telling potential customers, investors, and employees that your brand is a credible and respected player in its field. This process is crucial for building long-term brand equity. While an ad campaign’s impact fades when the budget runs out, a strong reputation built on years of positive third-party validation is a sustainable asset that continues to deliver value.

From Crisis Management to Brand Resilience

In today’s hyper-connected world, it is not a matter of if a brand will face a crisis, but when. A proactive and strategic approach to PR is what separates a minor issue from a reputation-destroying catastrophe.

Proactive Reputation Management

Effective crisis management begins long before a crisis occurs. It involves proactively monitoring brand sentiment, identifying potential risks, and developing a comprehensive crisis communications plan. In the fast-paced social media environment of the GCC, where news and opinions travel instantly, a brand cannot afford to be reactive. A single negative customer experience, a supply chain issue, or a misleading rumor can go viral in minutes. A well-prepared PR strategy ensures that the brand has a clear chain of command, pre-approved messaging, and established communication channels to address any issue quickly, transparently, and effectively. This proactive stance is the hallmark of a resilient brand.

A Case Study in Accountability

Imagine a popular e-commerce platform in the UAE facing a major logistics failure during the peak Ramadan shopping season, with thousands of deliveries delayed. A brand without a PR plan might stay silent, delete negative comments, or issue a generic, corporate-sounding apology. This approach would undoubtedly lead to a massive loss of customer trust and a PR disaster. A brand with a strategic PR plan, however, would execute a different playbook. They would immediately issue a transparent statement acknowledging the problem, explaining the cause, and outlining the concrete steps being taken to fix it. They would empower their customer service teams with information and offer a goodwill gesture, such as a discount on future purchases. The PR team would work around the clock to provide updates to the media and on social channels. This approach, centered on accountability and transparency, can paradoxically strengthen customer loyalty. It demonstrates that the brand is responsible, cares about its customers, and can be trusted even when things go wrong.

Creating Brand Experiences that Drive Engagement

Modern PR is about more than just communication; it’s about creating memorable experiences that foster a genuine connection between a brand and its audience.

Experiential Marketing and Community Building

The Dubai Fitness Challenge is a world-class case study in how a PR-led initiative can build a powerful community. For brands, this presents a golden opportunity for experiential marketing. It’s a platform to engage with a massive, health-conscious audience in a context that is positive and inspiring. The data showing that after the challenge allows brands to connect their products to tangible, positive life outcomes. A sportswear brand can host a running club, a healthy food delivery service can offer special meal plans, and a wellness app can launch a dedicated challenge. This is how PR helps—by creating platforms for brands to move from simply selling a product to becoming an integral part of their customers’ lives.

Unlocking New Markets with Strategic Narratives

Finally, PR is an essential tool for market creation and driving national economic growth. Saudi Arabia’s Vision 2030 is a bold blueprint for the future, and strategic PR is its global voice. By communicating a compelling new narrative of innovation, culture, and opportunity, the Kingdom is attracting unprecedented levels of foreign investment and tourism. The numbers are staggering: in the first quarter of 2025 alone, international visitor spending in Saudi Arabia hit a massive . For any marketing professional, this is a powerful lesson in how a data-backed, long-term PR narrative can literally build new multi-billion dollar markets and create enormous opportunities for business growth.
In conclusion, PR helps by building the trust that underpins brand loyalty, protecting a brand’s reputation in a volatile world, creating powerful brand experiences, and driving growth by aligning business objectives with the needs of society. It is not a support function; it is a strategic driver of business success in the GCC and beyond.
Need a leading PR agency in Dubai or the GCC? Contact Joshua P Mathias today for data-driven PR support in the UAE, Saudi Arabia, and the wider MEA region.

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]]> https://joshuamathias.com/the-strategic-value-of-pr-in-the-gccs-competitive-market/feed/ 0 The Modern Role of Public Relations in the GCC https://joshuamathias.com/the-modern-role-of-public-relations-in-the-gcc/?utm_source=rss&utm_medium=rss&utm_campaign=the-modern-role-of-public-relations-in-the-gcc https://joshuamathias.com/the-modern-role-of-public-relations-in-the-gcc/#respond Sun, 30 Nov 2025 05:52:32 +0000 https://joshuamathias.com/?p=18899 As a marketing or public relations professional in the bustling economic landscape of the GCC, you understand that stories are the fundamental currency of our trade. We craft narratives, build brands, and drive engagement. But beyond the metrics and campaign reports, have you ever stopped to consider the real-world, human impact of our work? Public […]

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As a marketing or public relations professional in the bustling economic landscape of the GCC, you understand that stories are the fundamental currency of our trade. We craft narratives, build brands, and drive engagement. But beyond the metrics and campaign reports, have you ever stopped to consider the real-world, human impact of our work? Public Relations, at its most strategic and profound level, is an engine for tangible, positive change. It’s about the art and science of aligning a brand’s core mission with the ambitious goals of society, creating a powerful ripple effect that benefits communities, empowers individuals, and builds a better future. In a region as dynamic as the UAE and Saudi Arabia, the role of a PR agency in Dubai or Riyadh has evolved from simple media relations to becoming a key partner in societal development and human progress.
This is not just about corporate social responsibility (CSR) as a checkbox exercise. It is about understanding that modern consumers, especially the discerning 18-to-40-year-old demographic, are drawn to brands that have a clear purpose beyond profit. They want to see the brands they support actively contributing to the world around them. PR is the discipline that finds the authentic intersection between a brand’s capabilities and the public’s needs, and then tells that story in a way that inspires action, builds trust, and ultimately, helps people.

From a Great Idea to a Funded Mission: Empowering Entrepreneurs

One of the most significant ways PR helps people is by fueling the engine of innovation and entrepreneurship. The UAE and Saudi Arabia are global hotspots for startups, but a brilliant idea is not enough to guarantee success in such a competitive environment.

The Startup Challenge in the UAE and Saudi Arabia

Imagine a tech startup in Abu Dhabi’s Hub71 with a groundbreaking app designed to streamline logistics and reduce carbon emissions. The technology is solid, the team is passionate, but they are just one of thousands of startups vying for the attention of investors, partners, and top talent. This is where strategic PR becomes a critical growth lever. It’s not about sending a generic press release; it’s about building a compelling narrative that aligns with the UAE’s national vision for technological advancement and sustainability. A skilled PR professional can secure a feature in a major business publication like Forbes Middle East, arrange for the founder to speak on a panel at a tech conference in Riyadh, or build a data-driven social media campaign around the stories of businesses already using the app to improve their efficiency. With the UAE ranking for the fourth consecutive year, a strong PR narrative is absolutely essential for any startup that wants to cut through the noise and capture the attention of a market that is actively looking for the next big thing.

How PR Secures Investment and Creates Jobs

This targeted exposure does more than just build brand awareness; it directly impacts people’s lives by securing the funding that allows a business to grow and create jobs. When investors see a startup being validated by credible, third-party media outlets, it significantly de-risks their investment decision. This infusion of capital allows the company to hire more engineers, marketers, and operations staff, creating high-quality employment opportunities for the local workforce. In a region with a young and ambitious population, the role of PR in turning a founder’s vision into a thriving enterprise that employs dozens or even hundreds of people is a profound and direct way of helping people achieve their professional aspirations.

Powering Social Good Through Strategic Communication

Beyond the world of business, PR is a critical force behind major public wellness and safety initiatives that impact millions of lives across the UAE and Saudi Arabia. It’s the art of taking a grand, national vision and making it a personal, actionable goal for every resident.

The Dubai Fitness Challenge: A Case Study in Community Mobilization

The Dubai Fitness Challenge is a world-class example of government-led PR that drives social good while simultaneously creating a vibrant platform for business. The campaign, which saw a record-breaking in 2024, encourages a healthier lifestyle by challenging residents to 30 minutes of activity for 30 days. The PR strategy behind this initiative is multi-layered, involving celebrity endorsements, community events, corporate partnerships, and a powerful social media movement. For marketing professionals, this creates a massive opportunity for brand engagement, allowing sports apparel companies, healthy food brands, and wellness apps to align their products with a positive, city-wide movement. But at its core, the campaign helps people by motivating them to take control of their health, fostering a sense of community, and making fitness accessible and fun for everyone.

Promoting Public Health and Safety

Similarly, public health campaigns in Saudi Arabia and the UAE rely heavily on strategic PR to disseminate critical information. During global health crises or for national wellness drives, it is the PR professionals who work with health authorities to craft messages that are clear, credible, and culturally sensitive. They ensure that information about everything from vaccination drives to new health regulations reaches the public through the most effective channels, whether it’s through trusted social media influencers, official news outlets, or community health centers. This work is vital for maintaining public trust and ensuring the well-being of the population, demonstrating PR’s role as a key partner in building a resilient and healthy society.

Building New Markets and Economic Opportunities

On a national scale, PR is the primary tool for nation-branding and economic diversification, a strategy that the leadership of Saudi Arabia has embraced with extraordinary results.

Saudi Vision 2030: A PR-Driven Economic Transformation

Saudi Arabia’s Vision 2030 is arguably the most ambitious economic and social transformation project in the world today. The goal is to diversify the nation’s economy away from oil, and public relations is the central pillar for communicating this new vision to a global audience of investors, tourists, and potential partners. The data proves the phenomenal success of this strategy: in 2024, the country welcomed an astonishing , creating a massive and entirely new market for the hospitality, entertainment, and retail sectors. This PR-driven transformation is creating hundreds of thousands of jobs, empowering a new generation of Saudi entrepreneurs, and opening up the Kingdom to the world in an unprecedented way. For any business or marketing professional looking at regional expansion, this PR-led market creation represents a once-in-a-generation opportunity.

The Human Impact of Nation-Branding

This work is not just about attracting foreign investment. It’s about instilling a sense of national pride and optimism. By telling a new story of innovation, culture, and progress, the Vision 2030 campaign is helping to shape a new identity for the Kingdom, both internally and externally. It tells young Saudis that they can build a world-class career in technology, tourism, or the arts right at home. It helps small business owners by creating a booming tourism industry that needs their services. This is how PR helps people on a massive scale—by contributing to a national narrative of hope, opportunity, and a prosperous future.
In conclusion, the answer to “How does PR help people?” is clear. It empowers the entrepreneurs who create jobs, it amplifies the messages that keep us healthy, and it drives the economic growth that builds a better future. For a PR agency in Dubai or anywhere in the GCC, the mission is about more than just securing media placements; it’s about being a strategic partner in progress.
Looking for a PR agency in Dubai to drive real impact for your brand? Connect with Joshua P Mathias for data-driven PR support across the UAE, Saudi Arabia, and the wider GCC and MEA region. Let’s build your story together.

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]]> https://joshuamathias.com/the-modern-role-of-public-relations-in-the-gcc/feed/ 0 What is the societal benefit of Public Relations? https://joshuamathias.com/what-is-the-societal-benefit-of-public-relations/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-the-societal-benefit-of-public-relations https://joshuamathias.com/what-is-the-societal-benefit-of-public-relations/#respond Sun, 30 Nov 2025 05:43:27 +0000 https://joshuamathias.com/?p=18893 The primary benefit of Public Relations to society is its ability to foster communication, build understanding, and encourage positive action on a large scale. While often associated with business, the principles of PR are a powerful force for social good. PR helps society by giving a voice to important causes, disseminating critical public health information, […]

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The primary benefit of Public Relations to society is its ability to foster communication, build understanding, and encourage positive action on a large scale. While often associated with business, the principles of PR are a powerful force for social good. PR helps society by giving a voice to important causes, disseminating critical public health information, promoting corporate social responsibility, and driving economic growth that creates jobs and opportunities. For a modern PR agency in Dubai or Riyadh, the goal is not just to serve clients, but to do so in a way that contributes to the positive development of the community and the nation. It’s about using the power of communication to build a better, healthier, and more prosperous society for everyone.
This is achieved by aligning the interests of businesses and organizations with the public good. When a company’s success is linked to the well-being of the community, it creates a powerful virtuous cycle. PR is the strategic discipline that identifies these opportunities for shared value and tells the stories that inspire collective action.

How does PR benefit public health and wellness?

PR benefits public health and wellness by translating complex health information into clear, compelling, and actionable campaigns that reach millions of people. It is the strategic communication engine that powers public health initiatives and promotes healthier lifestyles.

How do PR campaigns improve community health?

PR campaigns improve community health by building awareness and changing behaviors. In the UAE, government-led campaigns promoting everything from mental wellness to regular health screenings rely on sophisticated PR strategies to reach a diverse population. These campaigns use a multi-channel approach, including media outreach, social media, and community events, to make health information accessible and engaging. The Dubai Fitness Challenge is a prime example. By creating a positive, city-wide movement around physical activity, the campaign has a measurable impact on public health. The data showing that provides a tangible link between a PR campaign and improved quality of life for residents. This is a clear benefit of PR to society.

How does PR help build stronger communities?

PR helps build stronger communities by creating shared experiences and fostering a sense of collective identity and pride. The Riyadh Season in Saudi Arabia is a phenomenal example of this. The PR campaign for this massive event does more than just sell tickets to concerts and festivals; it creates a sense of national excitement and a platform for shared cultural experiences. The incredible data, with of the 2025 season, shows how a well-executed PR campaign can bring people together on a massive scale. This not only boosts the local economy but also strengthens the social fabric by creating positive, lasting memories for families and friends. This is a powerful societal benefit of strategic public relations.

How does PR benefit society through corporate action?

PR benefits society by encouraging and amplifying corporate social responsibility (CSR). It is the strategic function that helps businesses align their commercial goals with the public good, turning corporate success into a positive force for the community.

How does PR drive meaningful CSR?

PR drives meaningful CSR by shifting the focus from performative gestures to long-term, impactful initiatives. Today’s consumers in the UAE and Saudi Arabia are savvy; they can spot “greenwashing” or inauthentic charity work from a mile away. A skilled PR team helps a company identify CSR opportunities that are genuinely aligned with its brand values and expertise. This could be a logistics company in Dubai using its fleet to help deliver food during Ramadan, or a tech company in Riyadh launching a coding bootcamp for young Saudi women. PR’s role is to help shape these programs and then tell their stories in an authentic way. This encourages companies to do more good, as a positive reputation for community involvement is now a key driver of consumer preference and employee loyalty.

What is the “virtuous cycle” of purpose and profit?

The virtuous cycle is the powerful synergy that occurs when a company’s social contributions lead to business success, which in turn allows for even greater social contributions. When a company invests in a meaningful CSR program, it directly benefits the community. This generates positive sentiment and media coverage, which enhances the brand’s reputation. A strong reputation attracts and retains top talent and loyal customers. This business success then provides the resources for the company to expand its CSR efforts. PR is the strategic function that manages and optimizes this cycle, proving that what is good for society is also good for business.

How does PR benefit society by driving economic growth?

PR benefits society by playing a crucial role in national economic development and diversification. By shaping a country’s global reputation, PR can attract the investment, tourism, and talent needed to create new industries and job opportunities for its citizens.

How is PR a key driver of Saudi Vision 2030?

PR is a key driver of Vision 2030 because the success of this ambitious plan depends on changing global perceptions of Saudi Arabia. A massive, data-driven public relations campaign is the global voice of this transformation. It is strategically communicating a new narrative of a nation that is a vibrant hub for tourism, technology, entertainment, and culture. The goal is to attract the foreign investment and international visitors needed to build these new economic sectors. The success of this PR effort is clear in the data, with the country on track to hit its target of . This is a powerful demonstration of how PR can help to build a more diversified and prosperous economy.

What is the ultimate societal benefit of this economic growth?

The ultimate societal benefit is the creation of a better future for the nation’s people. The economic growth driven by the Vision 2030 PR campaign is creating hundreds of thousands of new jobs, particularly for the young and ambitious Saudi population. It is fostering a new spirit of entrepreneurship and innovation. It is creating new opportunities for cultural exchange and understanding. This is the most profound benefit of public relations to society: its ability to help shape a national narrative of hope, progress, and opportunity, and then help to make that narrative a reality.
Want to build a legacy for your brand? As a premier PR agency in Dubai, Joshua P Mathias can help. Contact us for data-driven PR support in the UAE, Saudi Arabia, and the MEA region.

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]]> https://joshuamathias.com/what-is-the-societal-benefit-of-public-relations/feed/ 0 Why is PR a strategic necessity for modern brands? https://joshuamathias.com/why-is-pr-a-strategic-necessity-for-modern-brands/?utm_source=rss&utm_medium=rss&utm_campaign=why-is-pr-a-strategic-necessity-for-modern-brands Sun, 30 Nov 2025 05:17:51 +0000 https://joshuamathias.com/?p=18889 Public Relations is important because it is the strategic discipline responsible for building, protecting, and managing a brand’s most valuable asset: its reputation. In the competitive and content-saturated markets of the UAE and Saudi Arabia, a strong reputation is what separates a market leader from the noise. While advertising can buy temporary visibility, PR earns […]

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Public Relations is important because it is the strategic discipline responsible for building, protecting, and managing a brand’s most valuable asset: its reputation. In the competitive and content-saturated markets of the UAE and Saudi Arabia, a strong reputation is what separates a market leader from the noise. While advertising can buy temporary visibility, PR earns lasting credibility. It is important because it gives a brand the power to shape its own narrative, build authentic relationships with its audience, and navigate the complexities of the modern media landscape. For any business aiming for long-term, sustainable success in the GCC, a strategic approach to PR is not a luxury; it is a fundamental necessity.
A top-tier PR agency in Dubai or Riyadh provides the strategic counsel and executional expertise needed to build a resilient and respected brand. It understands that the modern consumer is influenced by a wide ecosystem of information and that trust is earned, not bought. Therefore, PR is important because it is the key to unlocking that trust.

Why is a strong reputation so important for a business?

A strong reputation is important because it is a powerful economic asset that directly impacts a company’s bottom line. It influences customer acquisition and loyalty, talent recruitment and retention, investor confidence, and the ability to command a premium price for products and services.

How does reputation provide a competitive advantage?

Reputation provides a competitive advantage by acting as a powerful differentiator in a crowded market. Consider two e-commerce startups launching in Dubai. Both may have excellent products and a significant advertising budget. However, if one of them also invests in a strategic PR campaign that results in positive media coverage, industry awards, and the founder being recognized as a thought leader, that brand will have a significant edge. In a region where digital advertising accounts for a massive in the UAE and Saudi Arabia, consumers are inundated with paid messages. A strong reputation, built on the foundation of credible, third-party validation, allows a brand to rise above the noise and build a genuine connection with its audience.

How does reputation help attract and retain talent?

A strong reputation is a magnet for top talent. In the booming economies of the GCC, the competition for skilled professionals is intense. The best and brightest are not just looking for a high salary; they want to work for companies that are innovative, respected, and have a positive impact on the world. A company that is regularly featured in positive media coverage and whose leaders are seen as industry experts becomes an employer of choice. This is important because it significantly reduces recruitment costs and ensures that the company has the human capital it needs to out-innovate its competition.

Why is PR important for managing a crisis?

PR is critically important for managing a crisis because it provides the strategic framework and the executional expertise needed to protect a brand’s reputation during its most vulnerable moments. In the 24/7 news cycle of the digital age, a proactive and professional PR strategy is the essential shield that can prevent a manageable issue from escalating into a catastrophic event.

What are the risks of not having a PR crisis plan?

The risks are immense. Without a pre-prepared crisis communications plan, a company will be forced to react in a high-pressure situation, which almost always leads to mistakes. A delayed response creates an information vacuum that will be filled with speculation and criticism. An inconsistent or defensive response will be seen as dishonest and will erode customer trust. In the fast-paced social media environment of the GCC, a poorly handled crisis can cause significant and long-lasting damage to a brand’s reputation and market value. Not having a PR crisis plan is not a calculated risk; it is a strategic failure.

How can PR turn a crisis into an opportunity?

While it may seem counterintuitive, a well-handled crisis can actually become an opportunity to strengthen a brand’s reputation. When a company responds to a problem with speed, honesty, and a genuine commitment to making things right, it demonstrates its character and values. This transparency can build a deeper level of trust with customers and stakeholders. A skilled PR team is essential for navigating this process. They provide the strategic counsel to do and say the right thing, manage media inquiries, and control the narrative. This is why PR is so important—it is the steady hand that guides a company through the storm and can even help it emerge stronger on the other side.

Why is PR important for telling a brand’s story?

PR is important for telling a brand’s story because in a noisy marketplace, it is the brands with the most compelling and authentic narratives that capture the public’s imagination and build lasting connections. PR is the art and science of crafting and communicating that story.

How did PR help Emirates build a global brand?

The legendary “Hello Tomorrow” campaign by Emirates Airlines is a masterclass in the power of a PR-driven narrative. At a time when most airlines were competing on functional benefits like price and routes, Emirates, guided by a visionary PR strategy, chose to tell a bigger, more emotional story. Their campaign focused on how travel inspires, connects, and enriches human lives. This sophisticated narrative was more memorable and differentiated than any ad campaign focused on fares. It was also incredibly successful, contributing to a for the company in the year following its launch. This is why PR is important—it helps a brand move beyond selling a product to selling a feeling, a vision, and an identity.

Why is it important for a brand to own its narrative?

It is critically important for a brand to own its narrative because in the digital age, if you don’t tell your own story, someone else will. Your competitors, disgruntled customers, or misinformed journalists can all shape your public perception if you are not proactively defining your brand. Saudi Arabia’s Vision 2030 is a powerful example of a nation taking control of its narrative. Through a concerted and data-driven PR effort, the country is successfully reshaping its global image, moving the focus from oil to tourism, technology, and culture. The success is undeniable, with the country welcoming an incredible . This is a powerful lesson for any brand: a strategic PR narrative, consistently communicated, is the key to defining how you are perceived in the marketplace.
Ready to own your narrative? As a leading PR agency in Dubai, Joshua P Mathias offers data-driven PR support across the UAE, Saudi Arabia, and the wider MEA region. Contact us today.

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]]> What is the fundamental way PR helps people? https://joshuamathias.com/what-is-the-fundamental-way-pr-helps-people/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-the-fundamental-way-pr-helps-people Tue, 25 Nov 2025 13:52:11 +0000 https://joshuamathias.com/?p=18882 Public Relations helps people by acting as a bridge between those with a story to tell and the audience that needs to hear it, creating connections that drive positive action. For marketing and PR professionals in the GCC, this means moving beyond brand promotion to create campaigns that have a tangible, human impact. It’s about […]

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Public Relations helps people by acting as a bridge between those with a story to tell and the audience that needs to hear it, creating connections that drive positive action. For marketing and PR professionals in the GCC, this means moving beyond brand promotion to create campaigns that have a tangible, human impact. It’s about aligning a brand’s mission with the needs of society to build trust and inspire change. In the dynamic markets of the UAE and Saudi Arabia, a PR agency in Dubai is not just a media relations firm; it is a strategic partner that helps companies contribute to societal progress, which in turn builds a powerful and positive brand reputation.
This approach recognizes that modern consumers, especially the discerning 18-to-40-year-old demographic, are drawn to brands with a clear purpose beyond profit. They want to see the brands they support actively helping to solve problems and create opportunities. PR helps people by finding the authentic intersection between a brand’s capabilities and the public’s needs, and then telling that story in a way that builds deep, lasting trust.

How does PR help entrepreneurs and create jobs?

PR helps entrepreneurs by building the credibility and visibility they need to attract investment, which in turn allows them to scale their businesses and create high-quality jobs. In the booming startup ecosystems of the UAE and Saudi Arabia, a great idea is not enough to succeed. PR provides the strategic communication needed to turn a promising startup into a funded, growing enterprise.

What specific challenge do startups face and how does PR solve it?

The primary challenge startups face is cutting through the noise in a hyper-competitive market. PR solves this by generating earned media and third-party validation, which builds trust far more effectively than paid advertising. Imagine a tech startup in Abu Dhabi’s Hub71 with a groundbreaking sustainability app. While they can run digital ads, their story becomes truly powerful when a respected business publication features their innovation or the founder is invited to speak at a major tech conference in Riyadh. This is the work of a strategic PR agency. With the UAE ranking for the fourth consecutive year, PR is the essential tool that helps the best ideas get the attention they deserve.

What is the direct link between PR and job creation?

The direct link is credibility that leads to capital. When investors see a startup being validated by credible, third-party media outlets, it significantly de-risks their investment decision. This infusion of capital is what allows a company to grow. It enables the hiring of more engineers, marketers, and operations staff, creating valuable employment opportunities for the local workforce. In a region with a young and ambitious population, the role of PR in turning a founder’s vision into a thriving enterprise that employs dozens or even hundreds of people is a profound and direct way of helping people build successful careers and achieve their professional goals.

How does PR help by improving public wellness?

PR helps improve public wellness by translating large-scale health and safety initiatives into simple, actionable messages that motivate millions of people to adopt healthier and safer behaviors. It is the strategic communication engine behind the GCC’s most successful public wellness campaigns.

How does the Dubai Fitness Challenge help people?

The Dubai Fitness Challenge helps people by motivating them to take a proactive role in their physical and mental health. The PR strategy behind this government-led initiative is a masterclass in community mobilization. By using a mix of celebrity endorsements, community events, corporate partnerships, and a powerful social media movement, the campaign makes fitness accessible and fun. The data shows its real-world impact, with a record-breaking in 2024. For the individual, it helps by fostering healthier habits. For society, it helps by creating a more active and engaged community.
For a PR agency in Dubai, it’s a prime example of how positive messaging can lead to widespread behavioral change.

How does PR contribute to public health and safety?

PR contributes to public health and safety by ensuring that critical information from authorities is communicated clearly, credibly, and quickly. During global health crises or for national wellness drives in Saudi Arabia and the UAE, it is PR professionals who work with health experts to craft messages that are culturally sensitive and easy to understand. They use the most effective channels – from official news outlets to trusted social media influencers – to disseminate information about everything from vaccination schedules to new safety regulations. This work is vital for maintaining public trust and ensuring the well-being of the population, demonstrating PR’s role as an essential partner in building a resilient and healthy society.

How does PR help by creating economic opportunity?

PR helps create economic opportunity on a massive scale by shaping the global reputation of a nation, attracting investment and tourism that creates new industries and jobs. This is most powerfully demonstrated by Saudi Arabia’s Vision 2030.

How is PR driving the success of Saudi Vision 2030?

PR is driving the success of Vision 2030 by communicating a compelling new narrative about the Kingdom to a global audience. The strategic goal is to shift the world’s perception of Saudi Arabia from a nation dependent on oil to a dynamic, diversified hub for tourism, technology, and culture. The PR campaign is the global voice of this transformation. The success is evident in the data: in 2024, the country welcomed an astonishing , creating a massive new market for hospitality, entertainment, and retail. This PR-driven success is creating hundreds of thousands of jobs and empowering a new generation of Saudi entrepreneurs.

What is the human impact of this economic opportunity?

The human impact is life-changing. It’s not just about attracting foreign investment; it’s about instilling a sense of national pride and optimism. By telling a new story of innovation and progress, the Vision 2030 campaign is helping to shape a new identity for the Kingdom. It tells young Saudis that they can build a world-class career in technology, tourism, or the arts right at home. It helps small business owners by creating a booming tourism industry that needs their services. This is how PR helps people on a massive scale – by contributing to a national narrative of hope, opportunity, and a prosperous future.
Looking for a PR agency in Dubai to drive real impact for your brand? Connect with Joshua Mathias for data-driven PR support across the UAE, Saudi Arabia, and the wider GCC and MEA region. Let’s build your story together.

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]]> Unlikely Brand Collaborations For The Win https://joshuamathias.com/unlikely-brand-collaborations-for-the-win/?utm_source=rss&utm_medium=rss&utm_campaign=unlikely-brand-collaborations-for-the-win Sat, 28 Sep 2024 12:46:53 +0000 https://joshuamathias.com/?p=18617 Unlikely Brand Collaborations Are Taking Over in 2024 Unlikely brand collaborations have and are popping up everywhere in 2024, and they’re making us scratch our heads. From Lipton Ice Tea dropping a creamy yellow hat with Cruel Pancake, to McDonald’s going completely off-script with Hamburglar-themed Crocs, these partnerships are as wild as they are eye-catching. […]

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]]> Unlikely Brand Collaborations Are Taking Over in 2024

Unlikely brand collaborations have and are popping up everywhere in 2024, and they’re making us scratch our heads. From Lipton Ice Tea dropping a creamy yellow hat with Cruel Pancake, to McDonald’s going completely off-script with Hamburglar-themed Crocs, these partnerships are as wild as they are eye-catching.

But here’s the thing: these unexpected brand pairings aren’t just attention-grabbers—they’re working. With the average person is exposed to 4,000 to 10,000 ads a day, it’s tough for brands to break through. Unlikely brand collaborations, however, are pulling it off by creating the kind of buzz that you can’t help but share.

Why Unlikely Brand Collaborations Are Making Waves

If you thought Chipotle was all about burritos, think again. They partnered with Wonderskin to create a Lipotle lip stain. Yup, a lip stain that supposedly smells like your favorite guac. Or take NYX Professional Makeup teaming up with chef Gordon Ramsay to design a blush inspired by his cake recipes. Yes, cake-inspired makeup is a real thing now.

But why are brands going for these crazy collabs? Simple. It’s a clever way to tap into new audiences. By partnering with unexpected brands, companies are breaking free from their niches and landing in front of a wider crowd. Unlikely brand collaborations offer just enough “WTF” factor to make you curious—and curiosity sells.

Shock Value Meets Sales: The Perfect Storm

Unlikely brand collaborations grab attention, but they also make consumers pause and think: “Wait, what?” That’s exactly what happened with e.l.f. Beauty and Liquid Death when they dropped a coffin-shaped makeup kit called Corpse Paint. The response? A massive sellout in 45 minutes, plus 12 billion impressions. That’s billion, with a B.

The secret sauce here is shock value. These brands are taking risks to do something people have never seen before. So, when Dunkin’ teamed up with Scrub Daddy for a sponge, or Anya Hindmarch served Heinz Baked Beans ice cream, they weren’t just being silly—they were creating unforgettable moments.

Unlikely Brand Collaborations Are All About Going Viral

It’s not just about getting a laugh or leaving you confused. Unlikely brand collaborations are designed to make waves on social media. Gen Z and Millennials love anything that feels fresh, different, and a little bit out there. That’s why collaborations like these work so well: they’re tailor-made for the meme economy.

Take Velveeta, for example. Their “La Dolce Velveeta” campaign involved a scented nail polish with Nails Inc. and a cheesy martini with BLT Restaurant Group. You can almost picture the Instagram Stories—complete with a few “OMGs” and “WTFs.” The result? Velveeta is now trending with Gen Z, a demographic they couldn’t touch before.

Unlikely Brand Collaborations That Actually Boost the Bottom Line

It’s easy to dismiss these collaborations as PR stunts, but there’s real money behind them. Anya Hindmarch’s Ice Cream Project might sound like a publicity grab—who wants ice cream that tastes like baked beans? Turns out, a lot of people do. This ice cream experiment has helped the designer increase revenue by over $5 million.

Or look at e.l.f. Beauty, whose bizarre partnerships have driven 22 consecutive quarters of sales growth. While traditional marketing often struggles to hold attention, these collaborations capture imaginations—and wallets. When brands like Chipotle see a 43-million-impression bump, you know something’s working.

Gen Z Craves Unlikely Brand Collaborations

Gen Z is a tough crowd to please. They see right through boring marketing and want something authentic—something that breaks the mold. That’s why unlikely brand collaborations are such a hit. They blend humor, absurdity, and a sense of surprise, making them a natural fit for TikTok and Instagram.

But more than just being fun, they’re about creating a connection. Velveeta’s cheesy martini might seem ridiculous, but it’s sparked a new wave of interest. Now, the brand isn’t just “that gooey stuff your grandma likes”—it’s a player in the meme game. And for Gen Z, that’s as good as gold.

Why Unlikely Brand Collaborations Matter

Unlikely brand collaborations aren’t just a flash in the pan. They’re a clever way to grab attention, stand out, and get people talking. Sure, some of them make zero sense. (A Lipotle lip stain? Really?) But that’s the point. When done right, these partnerships blend humor, shock, and relevance—something traditional ads can’t achieve.

So the next time you see a bizarre collab pop up on your feed, don’t roll your eyes. Take a second to appreciate the sheer guts it took to make it happen. Because in a world where 10,000 ads compete for your attention daily, only the wildest, weirdest ideas survive.

And that’s exactly what makes unlikely brand collaborations the secret weapon of 2024.

If you are looking for PR support in Dubai, Saudi Arabia or across the GCC region, please reach out here: Contact Joshua Mathias

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]]> Back to School 2024: Key Insights and Trends Shaping Brand Strategy in MENA https://joshuamathias.com/back-to-school-in-mena/?utm_source=rss&utm_medium=rss&utm_campaign=back-to-school-in-mena Thu, 05 Sep 2024 01:25:25 +0000 https://joshuamathias.com/?p=18600 The Back to School (B2S) season offers brands across the MENA region a unique 13-week window to engage with consumers and capitalize on shifting priorities during this period. Sila’s comprehensive analysis of social media trends highlights critical opportunities for businesses to optimize their marketing strategies. Below are the key insights from the report, broken down […]

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]]> The Back to School (B2S) season offers brands across the MENA region a unique 13-week window to engage with consumers and capitalize on shifting priorities during this period. Sila’s comprehensive analysis of social media trends highlights critical opportunities for businesses to optimize their marketing strategies. Below are the key insights from the report, broken down by the three phases of the B2S season.

The Back to School Opportunity

The Back to School season is a three-month-long window divided into three distinct phases, allowing brands to target their messaging effectively. It spans from July 1 to October 3, making up 13 weeks of potential engagement across various categories.

Phase 1: Pre-Promotional (July 1 – August 15)

25% of conversations around B2S occur during this early phase, with a primary focus on driving awareness. This phase is crucial for establishing top-of-mind brand presence, particularly in sectors like school supplies and apparel, which account for 79% of posts.

  • 94% of content during this phase is brand-driven, with influencers contributing just 6%. Despite this, influencer posts yield engagement rates that are 29x higher per post compared to brand posts.
  • A significant opportunity exists for food brands, as community interest in food content (10%) exceeds the current brand presence (8%).

Phase 2: Promotional Peak (August 16 – September 5)

This is the most active period, accounting for 57% of Back to School related conversations. Promotional content dominates during this phase, with 50% of posts mentioning promotions such as discounts, bundle deals, and giveaways.

  • Food content increases significantly as parents prepare lunchboxes for the upcoming school year, with posts on recipes and lunchbox prep 3x more common than in phase 1.
  • Influencers see a 13% rise in their presence compared to phase 1, expanding the marketing reach for brands. TikTok and Instagram remain key platforms, with TikTok driving higher engagement despite fewer posts than Instagram.

Phase 3: Post-Promotional (September 6 – October 3)

During the final phase, 18% of conversations revolve around product utility, focusing on the practical use of B2S products, particularly food-related content (Page 18).

  • Food brands take center stage, as 52% of content during this phase is food-related, up from 29% in phase 1 (Page 20). Influencers continue to play a pivotal role, particularly those focused on food and lifestyle, making this phase ideal for content related to lunchbox prep and easy recipes.
  • Engagement remains steady, as influencers help consumers transition into the new school year by sharing practical tips and product uses.

Platform Preferences: Instagram vs. TikTok

While Instagram generates 14x more posts than TikTok during the B2S season, TikTok drives 5x higher engagement. This highlights the importance of using both platforms strategically. Instagram is more product-focused, with a stronger presence of school supplies and apparel, while TikTok thrives on food and lifestyle content, particularly in the later phases.

Actionable Insights for Brands

  • Maximize Phase 1: Brands should invest more in awareness-driven campaigns early in the season, especially in underrepresented categories like food.
  • Capitalize on Phase 2: Promotional content and influencer collaborations can drive significant engagement during this peak period. Consider bundling deals and exclusive offers to capture consumer interest.
  • Focus on Utility in Phase 3: As parents settle into routines, brands should focus on promoting the practical use of their products. Content related to food, especially easy lunchbox recipes, can resonate strongly with parents.

The 13-week Back to School season provides multiple opportunities for brands to engage with their audiences in meaningful ways. By understanding the nuances of each phase and leveraging key platforms like Instagram and TikTok, brands can tailor their strategies to maximize engagement and conversion. Whether it’s driving awareness in the early phase or offering practical tips post-school start, the key lies in being responsive to consumer needs at every step of the journey.

If you are looking for PR support in Dubai, Saudi Arabia or across the GCC region, please reach out here and I’ll connect you: Contact Joshua Mathias

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]]> How Coca-Cola Zero Sugar Oreo Brilliantly Redefines Brand Collaborations https://joshuamathias.com/coca-cola-zero-sugar-oreo-brand-collaborations/?utm_source=rss&utm_medium=rss&utm_campaign=coca-cola-zero-sugar-oreo-brand-collaborations Tue, 03 Sep 2024 02:35:55 +0000 https://joshuamathias.com/?p=18592 The new Coca-Cola Zero Sugar Oreo collaboration is really turning the snack world on its head. This limited-edition partnership is more than just a new flavor; it’s a bold statement on how two iconic brands can come together and create something that’s not only unexpected but downright revolutionary. The Coca-Cola Zero Sugar Oreo is the […]

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]]> The new Coca-Cola Zero Sugar Oreo collaboration is really turning the snack world on its head. This limited-edition partnership is more than just a new flavor; it’s a bold statement on how two iconic brands can come together and create something that’s not only unexpected but downright revolutionary. The Coca-Cola Zero Sugar Oreo is the kind of product that makes you realize just how powerful brand collaborations can be.

The Power of Two Icons: Coca-Cola Zero Sugar Oreo Takes the Stage

When you think about it, this collaboration is a match made in snack heaven. Coca-Cola has been a household name for over a century, while Oreos have been the go-to cookie for generations. Separately, they’re titans of the snack industry, but together? They’re unstoppable. The refreshing beverage brings together the best of both worlds—a drink that’s refreshingly fizzy with the rich, creamy taste of an Oreo cookie. It’s a combination that might sound odd at first, but once you try it, you’ll wonder why this hasn’t been done before.

This collaboration isn’t just about creating a new product; it’s about showing the world what’s possible when two mega-brands join forces. The Coca-Cola Zero Sugar Oreo is more than a drink; it’s a testament to the power of collaboration in today’s competitive market.

For marketing and PR professionals, this is a prime example of how two strong brands can leverage each other’s strengths to create something truly unique and buzzworthy.

Why Coca-Cola Zero Sugar Oreo is a Marketing Masterstroke

The Coca-Cola Zero Sugar Oreo isn’t just a novelty item; it’s a marketing masterstroke that’s shaking up the snack world. In an era where consumers are constantly bombarded with new products, standing out is no easy feat. Yet, the Coca-Cola Zero Sugar Oreo has managed to capture the attention of snack lovers and brand enthusiasts alike. The secret? A perfect blend of nostalgia and innovation.

By combining the classic taste of Coke with the beloved flavor of Oreos, this collaboration taps into consumers’ emotional connections with both brands. It’s not just a drink; it’s an experience. For marketers, the Coca-Cola Zero Sugar Oreo serves as a powerful reminder of the importance of brand equity and the potential impact of strategic partnerships.

This is the kind of collaboration that makes waves in the industry, setting a new benchmark for what’s possible in the world of brand marketing.

What This Means for Future Brand Collaborations

The success of the Coca-Cola Zero Sugar Oreo is likely to inspire a wave of new collaborations as brands look to replicate its success. But what makes this partnership so special? It’s the perfect alignment of brand values and consumer appeal. Both Coca-Cola and Oreo have strong, recognizable identities, and their collaboration feels natural, not forced. This is a crucial lesson for marketing and PR professionals—authenticity is key when it comes to brand partnerships.

The Coca-Cola Zero Sugar Oreo collaboration also highlights the growing trend of limited-edition products, which create a sense of urgency and exclusivity among consumers. This is a tactic that more brands are likely to adopt as they seek to stand out in an increasingly crowded marketplace.

For marketing professionals, the Coca-Cola Zero Sugar Oreo serves as a case study in how to execute a successful collaboration that not only generates buzz but also drives sales.

The Impact on Consumer Behavior

One of the most fascinating aspects of the Coca-Cola Zero Sugar Oreo collaboration is its impact on consumer behavior. Limited-edition products like this one create a sense of scarcity that drives demand. Consumers know that once it’s gone, it’s gone, which motivates them to act quickly. This is a powerful tool in the marketer’s arsenal, and the Coca-Cola Zero Sugar Oreo is a perfect example of how to use it effectively.

But it’s not just about scarcity; it’s also about the emotional connection that consumers feel with both brands. The Coca-Cola Zero Sugar Oreo taps into a deep well of nostalgia, reminding consumers of the joy they felt when they first experienced the classic taste of Coke or the simple pleasure of dunking an Oreo in milk. This emotional appeal is what makes the Coca-Cola Zero Sugar Oreo more than just a drink—it’s a cultural moment.

Coca-Cola Zero Sugar Oreo Sets a New Standard

This collaboration is a bold move that’s shaking up the snack world and setting new standards for brand partnerships. This limited-edition flavor is more than just a marketing gimmick; it’s a testament to the power of collaboration and the importance of staying true to your brand’s identity.

For marketing and PR professionals, the Coca-Cola Zero Sugar Oreo is a shining example of what’s possible when two iconic brands come together to create something truly special.

So, whether you’re a fan of Coke, Oreos, or just love seeing brands push the envelope, the Coca-Cola Zero Sugar Oreo is a product you won’t want to miss. It’s not just a drink; it’s a game-changer.

If you are looking for PR support in Dubai, Saudi Arabia or across the GCC region, please click here.

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]]> Employee Generated Content Boosts Brand Engagement https://joshuamathias.com/employee-generated-content/?utm_source=rss&utm_medium=rss&utm_campaign=employee-generated-content Thu, 11 Apr 2024 17:08:13 +0000 https://joshuamathias.com/?p=18572 Employee Generated Content: Your Brand’s Unexpected Superhero Employee generated content (EGC) is like that unassuming intern who turns out to be a tech wizard capable of rescuing your entire digital empire. It’s the dark horse of marketing strategies, turning your average employees into brand-building gladiators. Here’s the lowdown on why unleashing this beast is akin […]

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]]> Employee Generated Content: Your Brand’s Unexpected Superhero

Employee generated content (EGC) is like that unassuming intern who turns out to be a tech wizard capable of rescuing your entire digital empire. It’s the dark horse of marketing strategies, turning your average employees into brand-building gladiators. Here’s the lowdown on why unleashing this beast is akin to discovering your office coffee machine also makes gourmet pizza.

What is This Wizardry Known as Employee-Generated Content?

Imagine this: your employees stop being meek inhabitants of cubicle land and start being the storytellers of your corporate saga. Employee generated content is what happens when these everyday folks get hold of a keyboard or a camera — suddenly, your brand narrative is being spun by the very people who keep the wheels turning.

It’s not just a behind-the-scenes peek; employee generated content gives you an all-access pass to the ‘real’ soap opera that is your workplace. And let’s be honest, in the grand reality show of life, who doesn’t love a bit of unscripted drama?

Why Should You Care About EGC? (Yes, It’s an Acronym Now)

Authenticity: Or How to Not Look Like a Corporate Robot

In a world where trust is harder to find than a quiet spot at Starbucks, authenticity is the golden ticket. Employee generated content lets your team do the talking, which is far more believable than your billion-dollar ad campaign proclaiming, “We’re the good guys, honest!” Think of it as the difference between a heartfelt indie film and a blockbuster that spends millions to convince you it’s heartfelt.

Engagement: It’s Like Office Yoga but Less Awkward

Engaging employees through content creation is like turning the office into a brainstorming festival. Everyone’s involved, morale’s through the roof, and even Bob from accounting cracks a smile. This isn’t just about making them feel like part of the furniture — unless, of course, that furniture is a throne. When people are involved, they invest, and not just in ergonomic chairs. They invest emotionally in your brand’s success.

How to Get Your Team Aboard the EGC Express

Getting your team to produce content is easier said than done, right? Wrong. It’s as easy as convincing a toddler that broccoli is candy — you just need the right incentives.

Start by sharing the dream — the vision where everyone’s a content creator. Then, sweeten the deal. Think beyond cash bonuses; why not offer an extra day off to binge-watch their favorite series or a chance to be the face of the company’s TikTok debut? The key is to make participation as tempting as skipping a Monday morning meeting.

Recruitment: Casting a Wider Net with EGC

Using Employee generated content for recruitment is like using a fishing net instead of a rod — you catch more and better fish. Prospective hires see your team’s content and think, “I want in on that sitcom.” It’s the workplace equivalent of having the cool house where everyone wants to hang out because the snacks are great and the company’s even better.

Cisco wasn’t just playing around when they turned their team loose on content creation. They saw a whopping surge in interest — think Beatles-mania but for job applications. If that’s not a recruitment revolution, I don’t know what is.

Wrapping It Up: Why EGC Might Just Be Your Best Mate

In sum, Employee generated content is the underdog tactic that could end up being the hero your brand needs right now. It’s about turning the mundane into the magnificent and the everyday into the extraordinary. It’s not just about selling a product or a service; it’s about selling a story — and who better to tell that story than the people who live it every day?

So, give your employees the mic, sit back, and watch as they become the unexpected champions of your brand’s universe. After all, in the dizzying world of business, who doesn’t want a team of superheroes in their corner? Ready to unleash the power of EGC? Your brand’s future might just depend on it.

 

 

If you are looking for PR support in Dubai, Saudi Arabia or across the GCC region, please reach out here: Contact Joshua Mathias

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]]> How WrestleMania 40 Mastered Using Nostalgia Perfectly for Epic Engagement https://joshuamathias.com/using-nostalgia-perfectly-wrestlemania/?utm_source=rss&utm_medium=rss&utm_campaign=using-nostalgia-perfectly-wrestlemania Thu, 11 Apr 2024 05:14:01 +0000 https://joshuamathias.com/?p=18566 Using Nostalgia Perfectly: How WrestleMania 40 Schooled Marketers Fancy learning about using nostalgia perfectly? Well, pull up a chair, because I’m about to take you back to a time before your smartphone was considered a vintage collectible. WrestleMania 40 wasn’t just a wrestling event; it was a nostalgia-packed extravaganza that could teach even the savviest […]

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]]> Using Nostalgia Perfectly: How WrestleMania 40 Schooled Marketers

Fancy learning about using nostalgia perfectly? Well, pull up a chair, because I’m about to take you back to a time before your smartphone was considered a vintage collectible. WrestleMania 40 wasn’t just a wrestling event; it was a nostalgia-packed extravaganza that could teach even the savviest marketers a thing or two.

The Art of Iconic Comebacks

Imagine using nostalgia perfectly as bringing back the greatest hits of your youth, but with more spandex. WrestleMania 40 did just that by rolling out not just any wrestlers, but legends like The Undertaker and John Cena. Think of it as your favorite 80s band reunion tour, except the band members can still do a somersault.

 

 


And what’s better? They even teased a Stone Cold Steve Austin cameo by playing his theme song at exactly 3:16, only for him not to show up—because who doesn’t love a bit of trolling with their nostalgia?

Emotional Rollercoasters Aren’t Just for Teen Dramas

Now, let’s talk emotions, and no, not the ones you hide from your therapist. WrestleMania 40’s masterstroke was Cody Rhodes’ storyline. It wasn’t just about wrestling; it was a tale of redemption, grit, and a guy who left, came back, and won the big one. It’s like that college friend who dropped out, started a tech company, and is now trying to reconnect at reunions.

Hook your audience by turning your brand story into something that would make even the toughest wrestling fan shed a tear—or at least pretend they’ve got something in their eye.

Mixing the Old Potions with New Brews

Using nostalgia perfectly means you’re not just dusting off the oldies; you’re remixing them into today’s hits. WrestleMania smartly paired legends with new stars, creating a lineup that catered to both die-hard fans and TikTok enthusiasts.

Think of it as making a playlist that has both your dad’s favorite Rolling Stones hits and your favorite Billie Eilish tracks. It’s all about balance, and making sure everyone at the party thinks you’ve got awesome taste in music.

Multigenerational Marketing: Not Just a Buzzword

This event was like a Thanksgiving dinner where every generation finds something to talk about besides politics. Using nostalgia perfectly at WrestleMania meant that both the fans who used to tape matches on their VCRs and those who tweet every move saw their favorites shine.

So, tailor your message to speak to both boomers and zoomers—everyone should feel like they’re part of the story, not just an awkward plus-one at a wedding.

Create Moments, Not Just Memes

The visual of Cody Rhodes being hoisted by his peers after his victory? That’s the stuff of marketing legend. It’s not just a win; it’s a statement. It’s like capturing the perfect sunset, except it’s a giant man in tights and everyone’s cheering for him.

In your campaigns, strive to create moments that are snapshot-worthy. This isn’t about crafting a meme that dies in a week; it’s about making history, or at least, a really good Instagram post.

There you have it. Using nostalgia perfectly isn’t just about making people remember the good old days; it’s about making them feel like they’re reliving them in HD. WrestleMania 40 did just that, and now it’s your turn. Just remember, it’s not about how old the story is; it’s about how you tell it. Make it so good that even your audience’s grandkids will want to tweet about it someday.

 

 

If you are looking for PR support in Dubai, Saudi Arabia or across the GCC region, please reach out here: Contact Joshua Mathias

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