Unlikely brand collaborations have and are popping up everywhere in 2024, and they’re making us scratch our heads. From Lipton Ice Tea dropping a creamy yellow hat with Cruel Pancake, to McDonald’s going completely off-script with Hamburglar-themed Crocs, these partnerships are as wild as they are eye-catching.

But here’s the thing: these unexpected brand pairings aren’t just attention-grabbers—they’re working. With the average person is exposed to 4,000 to 10,000 ads a day, it’s tough for brands to break through. Unlikely brand collaborations, however, are pulling it off by creating the kind of buzz that you can’t help but share.

Why Unlikely Brand Collaborations Are Making Waves

If you thought Chipotle was all about burritos, think again. They partnered with Wonderskin to create a Lipotle lip stain. Yup, a lip stain that supposedly smells like your favorite guac. Or take NYX Professional Makeup teaming up with chef Gordon Ramsay to design a blush inspired by his cake recipes. Yes, cake-inspired makeup is a real thing now.

But why are brands going for these crazy collabs? Simple. It’s a clever way to tap into new audiences. By partnering with unexpected brands, companies are breaking free from their niches and landing in front of a wider crowd. Unlikely brand collaborations offer just enough “WTF” factor to make you curious—and curiosity sells.

Shock Value Meets Sales: The Perfect Storm

Unlikely brand collaborations grab attention, but they also make consumers pause and think: “Wait, what?” That’s exactly what happened with e.l.f. Beauty and Liquid Death when they dropped a coffin-shaped makeup kit called Corpse Paint. The response? A massive sellout in 45 minutes, plus 12 billion impressions. That’s billion, with a B.

The secret sauce here is shock value. These brands are taking risks to do something people have never seen before. So, when Dunkin’ teamed up with Scrub Daddy for a sponge, or Anya Hindmarch served Heinz Baked Beans ice cream, they weren’t just being silly—they were creating unforgettable moments.

Unlikely Brand Collaborations Are All About Going Viral

It’s not just about getting a laugh or leaving you confused. Unlikely brand collaborations are designed to make waves on social media. Gen Z and Millennials love anything that feels fresh, different, and a little bit out there. That’s why collaborations like these work so well: they’re tailor-made for the meme economy.

Take Velveeta, for example. Their “La Dolce Velveeta” campaign involved a scented nail polish with Nails Inc. and a cheesy martini with BLT Restaurant Group. You can almost picture the Instagram Stories—complete with a few “OMGs” and “WTFs.” The result? Velveeta is now trending with Gen Z, a demographic they couldn’t touch before.

Unlikely Brand Collaborations That Actually Boost the Bottom Line

It’s easy to dismiss these collaborations as PR stunts, but there’s real money behind them. Anya Hindmarch’s Ice Cream Project might sound like a publicity grab—who wants ice cream that tastes like baked beans? Turns out, a lot of people do. This ice cream experiment has helped the designer increase revenue by over $5 million.

Or look at e.l.f. Beauty, whose bizarre partnerships have driven 22 consecutive quarters of sales growth. While traditional marketing often struggles to hold attention, these collaborations capture imaginations—and wallets. When brands like Chipotle see a 43-million-impression bump, you know something’s working.

Gen Z Craves Unlikely Brand Collaborations

Gen Z is a tough crowd to please. They see right through boring marketing and want something authentic—something that breaks the mold. That’s why unlikely brand collaborations are such a hit. They blend humor, absurdity, and a sense of surprise, making them a natural fit for TikTok and Instagram.

But more than just being fun, they’re about creating a connection. Velveeta’s cheesy martini might seem ridiculous, but it’s sparked a new wave of interest. Now, the brand isn’t just “that gooey stuff your grandma likes”—it’s a player in the meme game. And for Gen Z, that’s as good as gold.

Why Unlikely Brand Collaborations Matter

Unlikely brand collaborations aren’t just a flash in the pan. They’re a clever way to grab attention, stand out, and get people talking. Sure, some of them make zero sense. (A Lipotle lip stain? Really?) But that’s the point. When done right, these partnerships blend humor, shock, and relevance—something traditional ads can’t achieve.

So the next time you see a bizarre collab pop up on your feed, don’t roll your eyes. Take a second to appreciate the sheer guts it took to make it happen. Because in a world where 10,000 ads compete for your attention daily, only the wildest, weirdest ideas survive.

And that’s exactly what makes unlikely brand collaborations the secret weapon of 2024.

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The Power of Two Icons: Coca-Cola Zero Sugar Oreo Takes the Stage

When you think about it, this collaboration is a match made in snack heaven. Coca-Cola has been a household name for over a century, while Oreos have been the go-to cookie for generations. Separately, they’re titans of the snack industry, but together? They’re unstoppable. The refreshing beverage brings together the best of both worlds—a drink that’s refreshingly fizzy with the rich, creamy taste of an Oreo cookie. It’s a combination that might sound odd at first, but once you try it, you’ll wonder why this hasn’t been done before.

This collaboration isn’t just about creating a new product; it’s about showing the world what’s possible when two mega-brands join forces. The Coca-Cola Zero Sugar Oreo is more than a drink; it’s a testament to the power of collaboration in today’s competitive market.

For marketing and PR professionals, this is a prime example of how two strong brands can leverage each other’s strengths to create something truly unique and buzzworthy.

Why Coca-Cola Zero Sugar Oreo is a Marketing Masterstroke

The Coca-Cola Zero Sugar Oreo isn’t just a novelty item; it’s a marketing masterstroke that’s shaking up the snack world. In an era where consumers are constantly bombarded with new products, standing out is no easy feat. Yet, the Coca-Cola Zero Sugar Oreo has managed to capture the attention of snack lovers and brand enthusiasts alike. The secret? A perfect blend of nostalgia and innovation.

By combining the classic taste of Coke with the beloved flavor of Oreos, this collaboration taps into consumers’ emotional connections with both brands. It’s not just a drink; it’s an experience. For marketers, the Coca-Cola Zero Sugar Oreo serves as a powerful reminder of the importance of brand equity and the potential impact of strategic partnerships.

This is the kind of collaboration that makes waves in the industry, setting a new benchmark for what’s possible in the world of brand marketing.

What This Means for Future Brand Collaborations

The success of the Coca-Cola Zero Sugar Oreo is likely to inspire a wave of new collaborations as brands look to replicate its success. But what makes this partnership so special? It’s the perfect alignment of brand values and consumer appeal. Both Coca-Cola and Oreo have strong, recognizable identities, and their collaboration feels natural, not forced. This is a crucial lesson for marketing and PR professionals—authenticity is key when it comes to brand partnerships.

The Coca-Cola Zero Sugar Oreo collaboration also highlights the growing trend of limited-edition products, which create a sense of urgency and exclusivity among consumers. This is a tactic that more brands are likely to adopt as they seek to stand out in an increasingly crowded marketplace.

For marketing professionals, the Coca-Cola Zero Sugar Oreo serves as a case study in how to execute a successful collaboration that not only generates buzz but also drives sales.

The Impact on Consumer Behavior

One of the most fascinating aspects of the Coca-Cola Zero Sugar Oreo collaboration is its impact on consumer behavior. Limited-edition products like this one create a sense of scarcity that drives demand. Consumers know that once it’s gone, it’s gone, which motivates them to act quickly. This is a powerful tool in the marketer’s arsenal, and the Coca-Cola Zero Sugar Oreo is a perfect example of how to use it effectively.

But it’s not just about scarcity; it’s also about the emotional connection that consumers feel with both brands. The Coca-Cola Zero Sugar Oreo taps into a deep well of nostalgia, reminding consumers of the joy they felt when they first experienced the classic taste of Coke or the simple pleasure of dunking an Oreo in milk. This emotional appeal is what makes the Coca-Cola Zero Sugar Oreo more than just a drink—it’s a cultural moment.

Coca-Cola Zero Sugar Oreo Sets a New Standard

This collaboration is a bold move that’s shaking up the snack world and setting new standards for brand partnerships. This limited-edition flavor is more than just a marketing gimmick; it’s a testament to the power of collaboration and the importance of staying true to your brand’s identity.

For marketing and PR professionals, the Coca-Cola Zero Sugar Oreo is a shining example of what’s possible when two iconic brands come together to create something truly special.

So, whether you’re a fan of Coke, Oreos, or just love seeing brands push the envelope, the Coca-Cola Zero Sugar Oreo is a product you won’t want to miss. It’s not just a drink; it’s a game-changer.

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Employee generated content (EGC) is like that unassuming intern who turns out to be a tech wizard capable of rescuing your entire digital empire. It’s the dark horse of marketing strategies, turning your average employees into brand-building gladiators. Here’s the lowdown on why unleashing this beast is akin to discovering your office coffee machine also makes gourmet pizza.

What is This Wizardry Known as Employee-Generated Content?

Imagine this: your employees stop being meek inhabitants of cubicle land and start being the storytellers of your corporate saga. Employee generated content is what happens when these everyday folks get hold of a keyboard or a camera — suddenly, your brand narrative is being spun by the very people who keep the wheels turning.

It’s not just a behind-the-scenes peek; employee generated content gives you an all-access pass to the ‘real’ soap opera that is your workplace. And let’s be honest, in the grand reality show of life, who doesn’t love a bit of unscripted drama?

Why Should You Care About EGC? (Yes, It’s an Acronym Now)

Authenticity: Or How to Not Look Like a Corporate Robot

In a world where trust is harder to find than a quiet spot at Starbucks, authenticity is the golden ticket. Employee generated content lets your team do the talking, which is far more believable than your billion-dollar ad campaign proclaiming, “We’re the good guys, honest!” Think of it as the difference between a heartfelt indie film and a blockbuster that spends millions to convince you it’s heartfelt.

Engagement: It’s Like Office Yoga but Less Awkward

Engaging employees through content creation is like turning the office into a brainstorming festival. Everyone’s involved, morale’s through the roof, and even Bob from accounting cracks a smile. This isn’t just about making them feel like part of the furniture — unless, of course, that furniture is a throne. When people are involved, they invest, and not just in ergonomic chairs. They invest emotionally in your brand’s success.

How to Get Your Team Aboard the EGC Express

Getting your team to produce content is easier said than done, right? Wrong. It’s as easy as convincing a toddler that broccoli is candy — you just need the right incentives.

Start by sharing the dream — the vision where everyone’s a content creator. Then, sweeten the deal. Think beyond cash bonuses; why not offer an extra day off to binge-watch their favorite series or a chance to be the face of the company’s TikTok debut? The key is to make participation as tempting as skipping a Monday morning meeting.

Recruitment: Casting a Wider Net with EGC

Using Employee generated content for recruitment is like using a fishing net instead of a rod — you catch more and better fish. Prospective hires see your team’s content and think, “I want in on that sitcom.” It’s the workplace equivalent of having the cool house where everyone wants to hang out because the snacks are great and the company’s even better.

Cisco wasn’t just playing around when they turned their team loose on content creation. They saw a whopping surge in interest — think Beatles-mania but for job applications. If that’s not a recruitment revolution, I don’t know what is.

Wrapping It Up: Why EGC Might Just Be Your Best Mate

In sum, Employee generated content is the underdog tactic that could end up being the hero your brand needs right now. It’s about turning the mundane into the magnificent and the everyday into the extraordinary. It’s not just about selling a product or a service; it’s about selling a story — and who better to tell that story than the people who live it every day?

So, give your employees the mic, sit back, and watch as they become the unexpected champions of your brand’s universe. After all, in the dizzying world of business, who doesn’t want a team of superheroes in their corner? Ready to unleash the power of EGC? Your brand’s future might just depend on it.

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The 2010s saw the dawn of influencer marketing with celebrities leading the charge. However, the tide turned. Trust in these mega influencers dwindled. Enter the micro-influencers—those with 10,000 to 100,000 followers. They’ve emerged as the new champions, thanks to platforms like TikTok that democratize content virality.

It’s not just about follower count anymore. Engagement rates say it all. While the big names might hover around a 1-3% engagement rate, micro-influencers are smashing it with rates starting at 5%. Brands are catching on, realizing there’s gold in these smaller, more intimate communities.

Why Micro-Influencers Are Winning

There’s a certain magic to micro-influencers. They’re authentic, relatable, and they have a knack for reaching niche groups. Their connection to their followers is often genuine, fostering stronger engagement. Plus, from an advertising standpoint, they’re cost-effective. An advertiser could spread their budget across multiple micro-influencers, ensuring a wider reach and diversification of risk.

Yet, there are challenges. Brands can face backlash if a micro-influencer partnership feels inauthentic. And while they might offer better engagement rates, they can’t always match the sheer audience size of a bigger influencer.

The Downsides to Betting on Micro-Influencers

It’s not all sunshine and rainbows in the micro-influencer world. Juggling multiple micro-influencers can be a logistical nightmare. Think about it: multiple negotiations, contracts, and performance tracking. It’s no wonder some brands are hedging their bets, engaging both macro and micro influencers to get the best of both worlds.

The Takeaway

Influencer marketing is a dynamic beast. There’s no perfect formula, no guaranteed path to success. But one thing’s for sure: micro-influencers are shaking things up. Brands need to navigate this space carefully, integrating influencers into a broader, multifaceted marketing strategy.

In the end, it’s about balance. And as with all things in advertising, it boils down to understanding your audience, picking the right influencer partners, and delivering authentic, compelling content.

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