According to a recent report from Deloitte, Millennials between the ages of 14 to 25 now spend a lot more time streaming video content online than watching live television.
The report was built on data conducted from 2,205 people in the USA in November 2015.
Researchers examined media consumption habits of 4 generations: Millennials (those born between 1983 and 2001); Generation X (those born between 1966 and 1982); Baby Boomers (those born between 1947 and 1965), and Matures (born prior to 1947).
More than 50% of all US consumers, and over 75% of Millennials, watch TV shows and movies via streaming on at least a monthly basis.
A few key insights from the report included:
- 70% Americans binge-watch tv content. These binge-watchers view an average of 5 (five) episodes at a time.
- 90% of consumers in the US say they multitask when watching TV.
- Nearly 75% of Millennials between the ages 19 and 32 say they are more influenced in their buying decisions via social media recommendations as opposed to TV ads.
- Social media platforms have surpassed TV as the most
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